{"id":763026,"date":"2026-09-07T16:16:13","date_gmt":"2026-09-07T16:16:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/763026\/"},"modified":"2026-09-07T16:16:13","modified_gmt":"2026-09-07T16:16:13","slug":"lululemon-ramps-up-europe-focus-with-zalando-exclusive-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/763026\/","title":{"rendered":"Lululemon ramps up Europe focus with Zalando exclusive collection"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    <\/p>\n<p>                                        September 7, 2026<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-lululemon\" title=\"Lululemon\" rel=\"nofollow noopener\" target=\"_blank\">Lululemon<\/a> has launched an exclusive collection with its major European online retail partner <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-zalando\" title=\"Zalando\" rel=\"nofollow noopener\" target=\"_blank\">Zalando<\/a> as it\u00a0continues to expand its physical and digital reach across Europe.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:672px;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/09\/4058.png\" alt=\"Lululemon x Zalando\" width=\"878\" height=\"1264\" fetchpriority=\"high\"\/>Lululemon x Zalando <\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">It\u2019s a substantial \u2014 55 pieces \u2014 offer including\u00a0a\u00a0monogrammed limited edition\u00a0Track Jacket and Track Shorts for women\u00a0and\u00a0men\u2019s Fast and Free running shorts\u00a0and short-sleeve top.\u00a0The full collection takes in yoga, Pilates,\u00a0run\u00a0and train\u00a0and is exclusively on Zalando for now, ahead of arriving in retail stores and on Lululemon\u2019s own\u00a0digital\u00a0platforms\u00a0later this month\u00a0around the world.\u00a0<\/p>\n<p>Coming with the launch is a focused six-week\u00a0marketing campaign\u00a0with Zalando that includes\u00a0out of home advertising\u00a0in Berlin and Munich\u00a0and\u00a0online\u00a0video\u00a0and social\u00a0using\u00a0image and video assets developed exclusively with\u00a0the e-tailer. The content, which was shot in Berlin,\u00a0features\u00a0professional runner and\u00a0Lululemon\u00a0Ambassador\u00a0and\u00a0Marc Tortell.\u00a0\u00a0<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The campaign will focus on\u00a0Lululemon\u2019s major European markets, including Germany,\u00a0Switzerland and\u00a0the\u00a0Netherlands,\u00a0and will also\u00a0run in\u00a0Poland, which the brand\u00a0entered\u00a0earlier this year,\u00a0as well as Austria in which it only launched this week.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/09\/3115.png\" alt=\"Lululemon x Zalando\" width=\"2048\" height=\"1218\" loading=\"lazy\"\/>Lululemon x Zalando <\/p>\n<p>Lululemon\u2019s senior VP for EMEA Sarah Clark said: \u201cZalando is\u00a0our biggest\u00a0retail\u00a0partner across Europe,\u00a0and as we continue to expand our\u00a0physical\u00a0and digital reach across\u00a0the region,\u00a0they\u00a0are an important part of how we\u00a0reach more guests\u00a0across\u00a0key markets.<\/p>\n<p>\u201cThis collaboration also builds on our ongoing commitment to building a community with Zalando\u00a0around our brand.\u00a0This has included hosting\u00a0a series of events for our guests to connect in real life through experiences such as our Greet the Sun activation last year featuring renowned\u00a0singer and songwriter\u00a0Kim\u00a0Petras\u00a0and our upcoming recovery lounge at the Berlin Marathon later this month.\u201d\u00a0\n                            <\/p>\n<p>\n                                Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 7, 2026 Lululemon has launched an exclusive collection with its major European online retail partner Zalando&hellip;\n","protected":false},"author":2,"featured_media":763027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,709,59,57,58,67630,711,710,50,713,56,54,55,88139],"class_list":["post-763026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-beauty","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-lululemon","tag-luxury","tag-network","tag-news","tag-professionals","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-zalando"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/763026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=763026"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/763026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/763027"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=763026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=763026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=763026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}