{"id":76372,"date":"2025-08-18T21:56:17","date_gmt":"2025-08-18T21:56:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/76372\/"},"modified":"2025-08-18T21:56:17","modified_gmt":"2025-08-18T21:56:17","slug":"returns-in-entertainment-are-never-guaranteed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/76372\/","title":{"rendered":"Returns in entertainment are never guaranteed"},"content":{"rendered":"

\"Socrate <\/a>Socrate Safo is a veteran filmmaker<\/p>\n

For veteran filmmaker Socrate Safo, the glamour of Ghana\u2019s entertainment industry always comes with a reminder that behind the lights and applause lies an industry where success is never certain.<\/p>\n

According to him, unlike other sectors, success in entertainment does not come with any guarantees.<\/p>\n

Speaking on Hitz FM, the filmmaker recalled an experience from his early years in the movie industry when a Nigerian actor approached him for a role. <\/p>\n

I regret giving ‘Ghost Tears’ to GBC for free in exchange for advertisement \u2013 Socrate Safo<\/a><\/p>\n

At the time, he admitted he did not have the money to pay the actor but still wanted him in the film. Instead of a fee, Socrate mentioned that he offered the actor something different, the Nigerian distribution rights to the movie.<\/p>\n

He explained, \u201cI would love to be in the movie. I said, \u2018Okay, come, but I would not pay you, but I would give you the Nigerian right.\u2019\u201d<\/p>\n

Socrate disclosed that this was not unusual in the entertainment industry.<\/p>\n

According to him, filmmakers cannot afford to pay big actors upfront, as it is common practice to give them equity or distribution shares. <\/p>\n

He added that the same system is used in Hollywood, where actors sometimes take a share of profits instead of an upfront fee.<\/p>\n

Streaming won’t make you global, that’s a voodoo analysis – Socrate Safo<\/a><\/p>\n

\u201cTo do the distribution in Nigeria and take the money. It happens, Hollywood, it\u2019s done. That\u2019s how people say that actors do get shares. He charges you $150m, and you don\u2019t have it, so he has equity in the movie, so as you are distributing, then he is also getting a percentage in the movie. <\/p>\n

\u201cI give him the full right, so he can sell as many as he wants and he can also make losses. One thing about entertainment is that returns are not guaranteed,\u201d he said.<\/p>\n

“In entertainment, returns are never guaranteed.” – Filmmaker Socrate Safo, recalling when he gave his movie as equity to a scriptwriter#ShowbizReview<\/a> pic.twitter.com\/mJtE91tEuP<\/a><\/p>\n

\u2014 Hitz 103.9 FM (@Hitz1039FM) August 18, 2025<\/a> <\/p>\n

Meanwhile, watch the trailer for GhanaWeb\u2019s upcoming documentary on teenage girls and how fish is stealing their futures\u00a0below:<\/p>\n<\/p>\n

AK\/EB<\/p>\n