{"id":764850,"date":"2026-09-09T08:44:12","date_gmt":"2026-09-09T08:44:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/764850\/"},"modified":"2026-09-09T08:44:12","modified_gmt":"2026-09-09T08:44:12","slug":"apple-expected-to-unveil-folding-iphone-as-new-ceo-takes-center-stage-technology","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/764850\/","title":{"rendered":"Apple expected to unveil folding iPhone as new CEO takes center stage | Technology"},"content":{"rendered":"

All eyes are on Apple\u2019s annual fall announcement of new products this afternoon, where the company is expected to unveil the most significant change to the iPhone<\/a> since the smartphone\u2019s introduction in 2007.<\/p>\n

Unlike previous iterations, the new iPhone is expected to fold, opening and closing like a passport to double its screen size.<\/p>\n

The product release event, titled \u201cSurprise and Shine\u201d, begins at 10am Pacific Standard Time on Apple\u2019s campus in Cupertino, California<\/a>, south of San Francisco.<\/p>\n

While competitors have released foldable smartphones since the late 2010s, the new model will be a first for the iPhone maker and will also serve as the first big test for the company\u2019s new CEO, John Ternus, who assumed the role on 1 September.<\/p>\n

Apple is expected to price the phone north of $2000, more than what some of its competitors charge for their foldable phones. A Google Pixel 11 Pro Fold, for instance, retails for $1899. Much remains unknown about Apple\u2019s device, including its name, though it is rumored to be named either the iPhone Fold or the iPhone Ultra.<\/p>\n

Apple reportedly began testing prototypes of its folding iPhone display in early 2021 \u2013 though at the time there were no plans for its launch, according to a Bloomberg report<\/a>. Ultimately, the phone the company is rumored to launch will be about 5.5in when it\u2019s closed and 7.8in when it opens. It\u2019s also not expected to have Face ID because the device is too thin to hold the camera that would enable the facial recognition scan.<\/a> Reports indicate it will only offer Touch ID instead.<\/p>\n

Apple is also expected to make several more routine announcements, including new iPhone 18 Pro and 18 Pro Max models. Though the foldable iPhone may take center stage Wednesday, demand for foldable phones makes up only a small sliver of overall mobile device sales. Customers\u2019 interest in standard iPhones, by contrast, remains high, as evidenced in Apple\u2019s most recent robust earnings<\/a>.<\/p>\n

The company is also expected to unveil new iterations of some of its other product offerings at its events and over the next few months, including updates to its Apple Watch and AirPods lines, according to Bloomberg<\/a>, as well as its first-ever touchscreen MacBook.<\/p>\n

Ternus will take the stage as CEO for the first time and mark the beginning of his tenure as the head of Apple, replacing outgoing CEO Tim Cook. In a note<\/a> to employees on his first day, Ternus said that he was excited about \u201cthe incredible products already in the works and the ones we haven\u2019t even imagined\u201d.<\/p>\n

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\u201cI\u2019m honored to be stepping into this role at what is truly the greatest company in the world, and I am so excited about everything we have in store,\u201d Ternus wrote in his letter. \u201cWe have a huge launch next week that\u2019s going to be phenomenal. Thanks for everything you\u2019ve all done to make it possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"All eyes are on Apple\u2019s annual fall announcement of new products this afternoon, where the company is expected…\n","protected":false},"author":2,"featured_media":764851,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-764850","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/764850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=764850"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/764850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/764851"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=764850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=764850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=764850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}