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Members of the public taking part in Channel 4 Survival series Apocalypse. Ioan Humphreys pictured second right.<\/p>\n Members of the public taking part in Channel 4 Survival series Apocalypse. Ioan Humphreys pictured second right.<\/p>\n
Nation.Cymru staff<\/p>\n
A Welsh farmer is to tackle \u2018the end of the world\u2019 in new survival series Apocalypse.<\/p>\n
From Sunday 13 September, Channel 4 is putting 14 ordinary people to the ultimate test in Apocalypse, a modern survival series that drops two unsuspecting groups of strangers into a real, abandoned town, each unaware of the other\u2019s existence.<\/p>\n
With no electricity, running water or food, the survivors must scavenge, recycle, reuse and reinvent anything they can find just to get by. Surrounded by the remnants of modern life, a cross-section of society \u2013 including a mechanic, a paramedic, a farmer, a chef, a psychologist and a social media influencer \u2013 must discover whether reverting to primitive instincts is what it takes to make it through the Apocalypse, or whether cooperation is the key to survival.<\/p>\n
The survivors are split into two rival camps \u2013 Eastside and Westside \u2013 with no knowledge of who else is out there. With limited resources on offer, the Westside group soon find themselves in direct conflict with their Eastside counterparts when Eastside are first to break into the town\u2019s only supermarket and loot its contents.<\/p>\n
The fourteen survivors taking part in Apocalypse include Welsh farmer Ioan Humphreys, from Carno.<\/p>\n
The 32-year-old runs Felin Newydd Farm, where he farms sheep, beef cattle and free-range hens is also known to thousands on social media as \u2018That Welsh Farmer\u2019, where he shares the realities of farming life in rural Wales.<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/09\/Apocalypse-2.jpeg\")
Ioan Humphreys pictured on his farm in Carno. (Credit: Ioan Humphreys)<\/p>\n
Ioan says that life in the remote Welsh countryside may have already offered some preparation for the ultimate survival test.<\/p>\n
\u201cI\u2019m a farmer from the middle of Wales, so first off, a city is uncomfortable for me,\u201d he told Channel 4 about why he signed up for the series.<\/p>\n
\u201cI haven\u2019t got Uber Eats or Deliveroo, or even Uber taxis. My nearest train station\u2019s half an hour away, my closest hospital is over an hour away.<\/p>\n
\u201cI live in the middle of nowhere. We have power cuts all the time.<\/p>\n
\u201cThere was more stuff in the Apocalypse than at my house in Wales, I think.\u201d<\/p>\n<\/p>\n
Away from television, Ioan has become one of Wales\u2019 best-known farming voices online, attracting a substantial following through videos offering an insight into everyday agricultural life and the challenges facing the industry.<\/p>\n
His involvement in the programme was revealed to followers this week when he wrote on social media: \u201cWonder why I went M.I.A last year for a few weeks?<\/p>\n
\u201cHop on to Channel 4 at 9pm on Sunday the 13th and find out!!\u201d<\/p>\n
Apocalypse starts on Channel 4 at 9pm on Sunday, September 13.<\/p>\n
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