Claire Howlett, landlady of The King’s Head pub in Pollington, East Yorkshire, said she uses AI to make the majority of her social media content.<\/p>\n
She said: “I’ve done all my advertising myself so far. Maybe in the future, if the business got bigger, I might use a graphic designer, but I’m finding the AI tools available to us are fit for purpose at the moment.<\/p>\n
“As far as I’m concerned, you want the best option, the cheapest option and the most convenient, which is AI at the moment.” <\/p>\n
Woodford said the Advertising Association’s goal was to ensure the UK advertising industry “harnesses the efficiencies of AI while maintaining the high creative standards, public trust, and ethical safeguards”. <\/p>\n
He said AI was “enormously capable”, but added “there are things it cannot do”. <\/p>\n
Advertising is a heavily regulated industry, said Woodford, with distributed material needing to be “decent, honest and truthful”.<\/p>\n
“If you’re putting things in the public domain on behalf of a brand or a business, you’ve got to be absolutely sure that they are representing that business honestly and with integrity and in compliance with the rules,” he added.<\/p>\n
Listen to highlights from Hull and East Yorkshire on BBC Sounds<\/a>, watch the latest episode of Look North<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Claire Howlett, landlady of The King’s Head pub in Pollington, East Yorkshire, said she uses AI to make…\n","protected":false},"author":2,"featured_media":765965,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[96,59,56,54,55],"class_list":["post-765964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/765964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=765964"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/765964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/765965"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=765964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=765964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=765964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}