{"id":770332,"date":"2026-09-14T12:02:41","date_gmt":"2026-09-14T12:02:41","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/770332\/"},"modified":"2026-09-14T12:02:41","modified_gmt":"2026-09-14T12:02:41","slug":"pump-fitness-studios-set-to-open-in-beccles-this-autumn","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/770332\/","title":{"rendered":"Pump Fitness Studios set to open in Beccles this autumn"},"content":{"rendered":"<p>\n  Pump Fitness Studios is currently being fitted out at Ellough Industrial Estate, near Beccles, and is aiming to open its doors at the end of October.\n<\/p>\n<p>\n  The business has been launched by fitness professionals Rebekah Aitken and her partner Michael Smith, who have more than 20 years of combined experience in coaching and fitness.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>The studio will specialise in small-group personal training (Image: Pump Fitness Studios)\n<\/p>\n<p>\n  The pair say the studio will specialise in small group personal training, combining the individual attention of one-to-one coaching with the motivation and community of training alongside others.\n<\/p>\n<p>\n  Ms Aitken said: &#8220;We both felt there was a real gap locally for the type of training environment we&#8217;re creating.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>Rebekah Aitken and Michael Smith have more than 20 years of combined experience in coaching and fitness (Image: Pump Fitness Studios)\n<\/p>\n<p>\n  &#8220;Beccles is our local community, so it was important for us to bring something like this to an area we already know and feel a part of.&#8221;\n<\/p>\n<p>\n  She has spent the last six years building the Pump Fitness brand as a freelance personal trainer, working with clients across the area.\n<\/p>\n<p>\n  Ms Aitken&#8217;s background is strength-based, and she has competed in powerlifting at the national level.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>Work is continuing on the studio ahead of its planned opening later this autumn (Image: Pump Fitness Studios)\n<\/p>\n<p>\n  Mr Smith&#8217;s experience spans functional fitness, running, boxing, and bodybuilding, with coaching experience ranging from strength and conditioning to physique development and performance.\n<\/p>\n<p>\n  The couple met through their shared passion for fitness and said the venture gives them the opportunity to combine their knowledge and experience in one location.\n<\/p>\n<p>\n  Members will be coached throughout sessions, with programmes designed to suit different goals, abilities, and levels of experience.\n<\/p>\n<p>\n  <img   width=\"100%\"\/>Rebekah has spent the last six years building the Pump Fitness brand (Image: Pump Fitness Studios)\n<\/p>\n<p>\n  Ms Aitken said: &#8220;We don&#8217;t want to be the type of gym where you walk in, put your headphones on, train alone and leave.\n<\/p>\n<p>\n  &#8220;We want our members to know their coaches and the people they&#8217;re training alongside, encourage one another and hopefully build friendships outside of the gym too.&#8221;\n<\/p>\n<p>\n  Work is continuing on the studio ahead of its planned opening later this autumn.<\/p>\n","protected":false},"excerpt":{"rendered":"Pump Fitness Studios is currently being fitted out at Ellough Industrial Estate, near Beccles, and is aiming to&hellip;\n","protected":false},"author":2,"featured_media":770333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,56,54,55],"class_list":["post-770332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-fitness","tag-health","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/770332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=770332"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/770332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/770333"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=770332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=770332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=770332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}