{"id":772045,"date":"2026-09-16T02:28:12","date_gmt":"2026-09-16T02:28:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/772045\/"},"modified":"2026-09-16T02:28:12","modified_gmt":"2026-09-16T02:28:12","slug":"ai-app-ads-promoting-objectification-of-women-banned-by-watchdog","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/772045\/","title":{"rendered":"AI app ads promoting &#8216;objectification of women&#8217; banned by watchdog"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The ads were identified by the regulator using its AI-powered &#8220;Active Ad Monitoring System&#8221;, which proactively searches for ads which might violate UK rules.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It said the five ads it were banned had depicted women irresponsibly, and were likely to cause serious or widespread offence.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">One ad for an AI companion generator, developed by Animcha Ltd, was also found to have portrayed someone under 18 in a sexual way, the ASA said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It presented the synthetic female character as someone users could &#8220;customise&#8221; and instruct, combining sexualised imagery with childlike clothing and objects.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Two ads for an AI portrait generation tool called Nexaipic encouraged users to &#8220;upload your crush and let AI create what you imagine&#8221; with sexually explicit videos.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">An ad for an AI image-to-video generation app, identified only as KH31 DD22, depicted a clothed woman being transformed into a video in which she was topless.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The watchdog said this suggested the app could be used to create content that exposed women&#8217;s bodies.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Further adverts for image generation tool Rusto AI, which encouraged users to create sexualised videos from photographs, were found to have condoned the digital manipulation of women&#8217;s images to create sexually explicit content.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">And an ad for an AI image-to-video generation app PictoPop used sexualised imagery to demonstrate the tool, including by portraying the woman in a submissive position.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The ASA said none of the apps&#8217; creators responded to its enquiries.<\/p>\n","protected":false},"excerpt":{"rendered":"The ads were identified by the regulator using its AI-powered &#8220;Active Ad Monitoring System&#8221;, which proactively searches for&hellip;\n","protected":false},"author":2,"featured_media":772046,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-772045","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/772045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=772045"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/772045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/772046"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=772045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=772045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=772045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}