Jones said he first made a batch of doughnuts at his Borough Market bakery in 2013 and sold out within minutes.<\/p>\n
He said: “They just worked. We made 60 and then we made 100 and then we made 200 and it just didn’t stop.”<\/p>\n
During the Covid-19 pandemic, online baking workshops helped raise the bakery’s profile.<\/p>\n
Doughnuts helped turn Bread Ahead into a global brand.<\/p>\n
In 2022, it opened the first international bakery and school in Jeddah, Saudi Arabia.<\/p>\n
Another followed in Dubai, United Arab Emirates, a few months later.<\/p>\n
There are now 12 franchised stores across Saudi Arabia and the UAE and Jones believes that expansion has counted against the business in its lease negotiations with Borough Market.<\/p>\n
The charitable trust that runs the market has told him his lease will not be renewed.<\/p>\n
Jones said they were never made aware that the global expansion was an issue and “suddenly it’s a problem”.<\/p>\n
“But that’s no way to communicate with a business that employs hundreds of people.<\/p>\n
“The whole idea of being in business is to be successful.”<\/p>\n","protected":false},"excerpt":{"rendered":"Jones said he first made a batch of doughnuts at his Borough Market bakery in 2013 and sold…\n","protected":false},"author":2,"featured_media":772334,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-772333","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/772333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=772333"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/772333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/772334"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=772333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=772333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=772333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}