There are, however, early signs that the market is starting to adjust.<\/p>\n
Wholesale prices for high-protein whey have begun to level off over the past couple of months, although they remain much higher than they were a few years ago.<\/p>\n
For now though, the higher prices aren’t putting off Max.<\/p>\n
“It feels like protein is so important now, a lot more than it used to be. It’s pushed out everywhere,” he says.<\/p>\n
“If you’re doing exercise and not taking any, you feel like you wouldn’t be recovering properly.”<\/p>\n
But for students like Evie, managing on a much tighter budget, it’s a different story.<\/p>\n
“It was affordable on my gap year [when she was working], but now I’m at university, I don’t think I’ll continue buying it. It’s not a necessity right now,” she says.<\/p>\n
Amarpreet says he will continue buying protein, but admits “it’s becoming a luxury”. He says \u00a3170 for a bag is too much for him, so he’s switching to a cheaper brand, which he can get for about \u00a3100 a bag.<\/p>\n","protected":false},"excerpt":{"rendered":"There are, however, early signs that the market is starting to adjust. Wholesale prices for high-protein whey have…\n","protected":false},"author":2,"featured_media":780631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,6636,56,54,55],"class_list":["post-780630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-nutrition","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/780630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=780630"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/780630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/780631"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=780630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=780630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=780630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}