{"id":782756,"date":"2026-09-26T01:48:24","date_gmt":"2026-09-26T01:48:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/782756\/"},"modified":"2026-09-26T01:48:24","modified_gmt":"2026-09-26T01:48:24","slug":"viva-la-dough-opens-new-kosher-cafe-in-midtown-manhattan-yeahthatskosher","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/782756\/","title":{"rendered":"Viva La Dough Opens New Kosher Cafe in Midtown Manhattan \u2022 YeahThatsKosher"},"content":{"rendered":"

\"Viva<\/p>\n

Less than a year after debuting as a seasonal pop-up outside Macy\u2019s Herald Square, Viva La Dough has come full circle. The French-inspired kosher patisserie has opened its fifth storefront at 525 7th Avenue, between 38th and 39th Streets \u2013 steps from Times Square, giving the Garment District a full-service kosher dairy cafe blocks from where the brand first went viral.<\/p>\n

\"Customers<\/p>\n

The Midtown shop is the brand\u2019s second Manhattan location, joining the Financial District cafe that opened at 160 Broadway<\/a> this past June. YeahThatsKosher first reported the Midtown plans in July<\/a>. The pace has been relentless: after the Herald Square pop-up<\/a> wrapped its holiday run, Viva La Dough opened its first permanent storefront on Avenue M in Midwood<\/a>, then added Lakewood<\/a>, Borough Park, and FiDi inside of nine months. A sixth location, at the American Dream Mall in New Jersey, is also in the works. Few kosher brands have scaled this quickly while keeping the concept intact.<\/p>\n

The new space might be the brand\u2019s most polished yet: pink floral installations climbing toward crystal chandeliers, marble-topped tables over a black-and-white checkered floor, and display cases stocked with the fruit-shaped mousse pastries that made Viva La Dough famous on Instagram. Digital menu boards hang above the espresso bar, with seating for guests dining in.<\/p>\n

\"Dining<\/p>\n

The Midtown menu carries the full lineup. The signature crozza, a personal pizza baked on laminated croissant dough, comes six ways: Margherita, Eggplant & Peppers, Fungo with wild mushrooms and garlic confit, Pesto, Kale Hot Honey, and Vodka, in 5-inch individual pies built for a lunch crowd.<\/p>\n

\"Assortment<\/p>\n

\"Fungo<\/p>\n

Sandwiches now come on the brand\u2019s new handcrafted artisan sourdough buns, country white or multigrain, including the Tomato Mozzarella, the Mushroom Panini, the lemon-caper Tuna Viva, Garden Avocado, the Mediterranean Panini, and Cream Cheese & Lox. The Viva La Combo bundles any sandwich, any pastry, and any drink for $19.95. Croffles, omelets, salads, the viral mousse cakes, specialty lattes, and a colorful matcha lineup round out the all-day menu.<\/p>\n

\"Fruit-shaped<\/p>\n

\"Cruffin<\/p>\n

\"Iced<\/p>\n

\"Iced<\/p>\n

Viva La Dough is located at 525 7th Avenue, New York, NY, between 38th and 39th Streets. The cafe is Kosher Dairy and Cholov Yisroel. Hours are Sunday through Thursday, 8 AM to 10 PM, and Friday, 8 AM to 4 PM. For more information, visit vivaladough.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Less than a year after debuting as a seasonal pop-up outside Macy\u2019s Herald Square, Viva La Dough has…\n","protected":false},"author":2,"featured_media":782757,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[257893,257894,257895,108817,236163,111981,257896,257897,257898,102,257899,236168,257900,111990,108820,257901,257902,108822,236171,236172,236173,113969,174650,108825,151374,257903,184411,236176,257904,236177,108442,257905,236178,257906,257907,257908,257909,176489,106385,111550,257910,111998,113982,257911,108835,257912,28379,151382,257913,257914,223828,257915,257916,236183,98492,394,50,6636,257917,56,54,55,112016,257918,113991,236188,236189,236190,236191,108854],"class_list":["post-782756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-525-7th-ave-kosher","tag-artisan-kosher-bakery","tag-cholov-yisroel-manhattan","tag-cholov-yisroel-nyc","tag-croffle","tag-croissant-pizza","tag-crozza","tag-french-kosher-cafe","tag-fruit-mousse-pastry","tag-health","tag-kosher-7th-ave","tag-kosher-7th-avenue","tag-kosher-bakery-manhattan","tag-kosher-bakery-nyc","tag-kosher-breakfast-nyc","tag-kosher-cafe-midtown","tag-kosher-cafe-new-york","tag-kosher-cafe-nyc","tag-kosher-coffee-nyc","tag-kosher-croffle","tag-kosher-croissant","tag-kosher-dairy-cafe","tag-kosher-dairy-restaurant-nyc","tag-kosher-dining-nyc","tag-kosher-eats-nyc","tag-kosher-food-midtown","tag-kosher-french-bakery","tag-kosher-garment-district","tag-kosher-latte-nyc","tag-kosher-lunch-midtown","tag-kosher-manhattan","tag-kosher-matcha-nyc","tag-kosher-midtown","tag-kosher-mousse-cake","tag-kosher-near-bryant-park","tag-kosher-near-herald-square","tag-kosher-near-penn-station","tag-kosher-new-york-city","tag-kosher-news","tag-kosher-nyc","tag-kosher-panini-nyc","tag-kosher-pastries-nyc","tag-kosher-patisserie","tag-kosher-pizza-midtown","tag-kosher-pizza-nyc","tag-kosher-restaurant-midtown","tag-kosher-restaurant-opening","tag-kosher-restaurants-nyc","tag-kosher-sandwiches-nyc","tag-kosher-sourdough-sandwich","tag-kosher-times-square","tag-midtown-kosher","tag-midtown-kosher-options","tag-new-kosher-restaurant-manhattan","tag-new-kosher-restaurant-nyc","tag-new-york","tag-news","tag-nutrition","tag-nyc-kosher-openings","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-viva-la-dough","tag-viva-la-dough-525-7th-avenue","tag-viva-la-dough-brooklyn","tag-viva-la-dough-fidi","tag-viva-la-dough-lakewood","tag-viva-la-dough-manhattan","tag-viva-la-dough-midtown","tag-yeahthatskosher"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/782756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=782756"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/782756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/782757"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=782756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=782756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=782756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}