{"id":786392,"date":"2026-09-29T13:36:11","date_gmt":"2026-09-29T13:36:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/786392\/"},"modified":"2026-09-29T13:36:11","modified_gmt":"2026-09-29T13:36:11","slug":"sony-is-officially-skipping-ces-for-the-first-time-in-decades","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/786392\/","title":{"rendered":"Sony is officially skipping CES for the first time in decades"},"content":{"rendered":"

Sony is skipping CES 2027, ending the company\u2019s decades-long presence at the annual Las Vegas technology show.<\/p>\n

A\u00a0Sony<\/a> spokesperson confirmed the news in a statement to\u00a0Bloomberg<\/a>, saying the PlayStation<\/a> parent\u2019s focus is shifting toward\u00a0entertainment, IP, and \u201ctechnology geared to support creators\u201d.<\/p>\n

\u201cWe continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business,\u201d Sony said in a statement.<\/p>\n

Sony first showcased products at CES at the event\u2019s inaugural 1967 edition, and the company has traditionally been one of the show\u2019s biggest exhibitors.<\/p>\n

Notably, Sony used past CES shows to announce the PlayStation 5<\/a>\u2019s name, the PlayStation Now streaming service, and its push into 3D gaming.<\/p>\n

While Sony did not operate its own booth at CES earlier this year, its Sony Honda Mobility joint venture showcased the Afeela electric vehicle.<\/p>\n

That partnership has since been put into question, with Sony and Honda announcing plans to reassess their joint venture earlier this year.<\/p>\n

That shift reflects Sony\u2019s growing emphasis on businesses including PlayStation, music and film, while CES has become less central to how the company presents its wider strategy.<\/p>\n

Sony remains a major supplier of image sensors for the automotive industry, and its executives have previously discussed the potential for vehicles to become platforms for new forms of entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"Sony is skipping CES 2027, ending the company\u2019s decades-long presence at the annual Las Vegas technology show. A\u00a0Sony…\n","protected":false},"author":2,"featured_media":786393,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-786392","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/786392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=786392"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/786392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/786393"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=786392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=786392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=786392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}