{"id":786570,"date":"2026-09-29T17:20:08","date_gmt":"2026-09-29T17:20:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/786570\/"},"modified":"2026-09-29T17:20:08","modified_gmt":"2026-09-29T17:20:08","slug":"sky-to-showcase-series-like-the-day-of-the-jackal-on-itv-after-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/786570\/","title":{"rendered":"Sky To Showcase Series Like &#8216;The Day Of The Jackal&#8217; On ITV After Deal"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/the-day-of-the-jackal\/\" id=\"auto-tag_the-day-of-the-jackal\" data-tag=\"the-day-of-the-jackal\" rel=\"nofollow noopener\" target=\"_blank\">The Day of the Jackal<\/a> and <a href=\"https:\/\/deadline.com\/tag\/brassic\/\" id=\"auto-tag_brassic\" data-tag=\"brassic\" rel=\"nofollow noopener\" target=\"_blank\">Brassic<\/a> could be coming to free-to-air television in the UK after Sky completes its \u00a31.6 billion ($2.1 billion) takeover of <a href=\"https:\/\/deadline.com\/tag\/itv\/\" id=\"auto-tag_itv\" data-tag=\"itv\" rel=\"nofollow noopener\" target=\"_blank\">ITV<\/a>\u2018s network operations.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tC\u00e9cile Frot-Coutaz, Sky\u2019s content chief and the CEO of <a href=\"https:\/\/deadline.com\/tag\/sky-studios\/\" id=\"auto-tag_sky-studios\" data-tag=\"sky-studios\" rel=\"nofollow noopener\" target=\"_blank\">Sky Studios<\/a>, has said that the Comcast-owned company wants to experiment with windowing its original series on ITV over the coming years.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tFrot-Coutaz\u2019s comments, which were made at the Royal Television Society London Convention on Tuesday, confirm Deadline\u2019s report in July about Sky\u2019s plans to <a data-id=\"https:\/\/deadline.com\/2026\/07\/sky-put-shows-on-itv-snl-day-of-jackal-1236977205\/\" data-type=\"link\" href=\"https:\/\/deadline.com\/2026\/07\/sky-put-shows-on-itv-snl-day-of-jackal-1236977205\/\" rel=\"nofollow noopener\" target=\"_blank\">give original series airtime on its new asset<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tFrot-Coutaz said Sky would look at showcasing old seasons of a show like The Day of the Jackal on ITV ahead of a new season launching. \u201cThere\u2019s various permutations,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe former Fremantle executive said Sky previously experimented with a similar windowing strategy when it put the first four seasons of Brassic on Netflix.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWe saw that we had been able to find some new headroom [in viewing] because we\u2019d exposed the show to an audience that we didn\u2019t have,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tFrot-Coutaz added that Sky will also look closely at putting sport on ITV, opening up the possibility that Premier League football could get free-to-air exposure. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tShe explained: \u201cWe have 40,000 hours of sports. So within that, there\u2019s also huge opportunities in terms of putting more sports on free-to-air. We think everybody wins from that. The viewer wins, but also the leagues win.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tEarlier in the day, ITV CEO Carolyn McCall said the company had little choice but to sell to Sky because the \u201ccompetition is ferocious.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAs part of the takeover, Sky has agreed a \u00a32.1 billion output deal with ITV Studios, which will guarantee that shows like Love Island and Coronation Street will remain on ITV until 2032.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAsked if Sky could rip up this deal in six years, McCall responded: \u201cGood luck.\u201d She added that, if anything, Sky will start commissioning more from ITV Studios, which will remain independent and listed on the London Stock Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"The Day of the Jackal and Brassic could be coming to free-to-air television in the UK after Sky&hellip;\n","protected":false},"author":2,"featured_media":786571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[259109,259110,96,347,259056,70667,197788,391,56,54,55],"class_list":["post-786570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-brassic","tag-cecile-frot-coutaz","tag-entertainment","tag-itv","tag-rts-london","tag-sky-studios","tag-the-day-of-the-jackal","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/786570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=786570"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/786570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/786571"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=786570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=786570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=786570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}