![\"ThredUp](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/09\/b531.jpg\")
ThredUp enters live commerce with Whatnot launch. – ThredUp<\/p>\n
The launch brings ThredUp\u2019s inventory of secondhand fashion items to Whatnot, the live-commerce platform operating across the U.S., UK and Europe.<\/p>\n
Through the new Whatnot channel, shoppers will be able to access curated secondhand apparel spanning value, contemporary and luxury brands, with products sourced directly from ThredUp\u2019s distribution centres.<\/p>\n
The company plans to increase the frequency of its live shows as it works to establish itself as a destination for secondhand fashion on Whatnot.<\/p>\n
\u201cLive shopping is one of the most dynamic channels in retail today, and we\u2019re excited to expand into this opportunity on Whatnot,\u201d said James Reinhart, CEO of ThredUp.\u00a0<\/p>\n
\u201cWith fashion as one of Whatnot\u2019s largest categories, and with a highly engaged community of buyers, we see this as an incredible opportunity to meet the next generation of secondhand shoppers where they are.\u201d<\/p>\n
Beyond selling its own inventory through the platform, ThredUp is also exploring ways to make its resale technology and infrastructure available to Whatnot\u2019s fashion sellers.\u00a0<\/p>\n
Potential initiatives include giving sellers access to ThredUp inventory, providing data-driven curation tools to help them build selections for their audiences, and leveraging ThredUp\u2019s logistics infrastructure to streamline inventory fulfilment.<\/p>\n
\u201cThis launch is also just the beginning of what we can do together as we explore the endless possibilities for how our combined technologies can further support existing Whatnot sellers grow their businesses,\u201d Reinhart added.\u00a0<\/p>\n