{"id":787104,"date":"2026-09-30T05:14:12","date_gmt":"2026-09-30T05:14:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/787104\/"},"modified":"2026-09-30T05:14:12","modified_gmt":"2026-09-30T05:14:12","slug":"digger-confronts-negative-reviews-new-ad-defends-tom-cruise-movie","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/787104\/","title":{"rendered":"&#8216;Digger&#8217; Confronts Negative Reviews: New Ad Defends Tom Cruise Movie"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWarner Bros. is asking moviegoers to \u201cdecide for yourself\u201d with a new ad for Tom Cruise\u2019s \u201c<a href=\"https:\/\/variety.com\/t\/digger\/\" id=\"auto-tag_digger\" data-tag=\"digger\" rel=\"nofollow noopener\" target=\"_blank\">Digger<\/a>\u201d that touts both negative and positive reactions.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMasterpiece\u201d and \u201cUnpleasant\u201d are quoted in the same still of the new trailer, which also toggles between the words \u201cBrilliant\u201d and \u201cBaffling\u201d as well as \u201cMagnificent\u201d and \u201cInsufferable.\u201d These quotes are from film influencers who screened the movie early and <a href=\"https:\/\/variety.com\/2026\/film\/news\/digger-first-reactions-tom-cruise-baffles-1236871935\/\" rel=\"nofollow noopener\" target=\"_blank\">posted their reactions<\/a> after the social embargo lifted on Sept. 22.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cSame film, different truth,\u201d reads the ad for \u201cDigger,\u201d which stars Cruise as an oil tycoon whose drilling triggers a climate crisis. The film, from director Alejandro G. I\u00f1\u00e1rritu, marks Cruise\u2019s first non-action hero role in nearly a decade.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWarner Bros. posted the new ad an hour before the review embargo, which is when film critics were allowed to publish their reviews. The \u201cdecide for yourself\u201d campaign may have been an attempt to get ahead of the critics, who were, as a whole, far less generous than the first wave of social media pundits.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tVariety\u2018s Owen Gleiberman called the film \u201cso full of itself\u201d <a href=\"https:\/\/variety.com\/2026\/film\/reviews\/digger-review-tom-cruise-alejandro-g-inarritu-1236872535\/\" rel=\"nofollow noopener\" target=\"_blank\">in his review<\/a>, writing, \u201cThe movie cost north of $125 million to make, and that figure is not only too big to probably justify itself; it\u2019s a testament to the arrogance of the filmmakers \u2014 to the assumption that we\u2019ll turn out in droves for this ponderous absurdist lecture.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBilge Ebiri of Vulture wrote in his review, \u201c\u2018Digger\u2019 is a torturous experience, sometimes purposefully so, often unintentionally so.\u201d And David Ehrlich of IndieWire dubbed it a \u201csurreal misfire,\u201d giving the movie a C+ grade. (\u201cDigger\u201d currently sits at a 52% score among critics on Rotten Tomatoes.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOf course, those are just critics\u2019 opinions, so for those waiting to decide for themselves, \u201cDigger\u201d premieres in theaters on Oct. 2.<\/p>\n","protected":false},"excerpt":{"rendered":"Warner Bros. is asking moviegoers to \u201cdecide for yourself\u201d with a new ad for Tom Cruise\u2019s \u201cDigger\u201d that&hellip;\n","protected":false},"author":2,"featured_media":787105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,184230,96,56,54,55],"class_list":["post-787104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-digger","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/787104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=787104"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/787104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/787105"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=787104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=787104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=787104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}