{"id":788414,"date":"2026-10-01T09:52:10","date_gmt":"2026-10-01T09:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/788414\/"},"modified":"2026-10-01T09:52:10","modified_gmt":"2026-10-01T09:52:10","slug":"the-brit-awards-boosted-manchester-economy-by-5-million-study-finds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/788414\/","title":{"rendered":"The Brit Awards boosted Manchester economy by \u00a35 million, study finds"},"content":{"rendered":"<p class=\"A8Lwr BVYCX\">The <a class=\"qNUzV q7LZa\" data-testid=\"next-link-anchor\" href=\"https:\/\/www.itv.com\/news\/granada\/2026-03-09\/wed-love-to-host-brit-awards-for-years-says-co-op-live-boss\" rel=\"nofollow noopener\" target=\"_blank\">Brit Awards\u2019 <\/a>move to Manchester for the 2026 ceremony generated \u00a35 million for the city and its surrounding area, research has found.<\/p>\n<p class=\"A8Lwr BVYCX\">The annual awards ceremony was hosted in the North West for the first time this year after being held in the capital for its near 50-year history.<\/p>\n<p class=\"A8Lwr BVYCX\">The move had a positive economic and social impact and created more than 3,000 temporary employment opportunities, according to a study by Amion Consulting.<\/p>\n<p class=\"A8Lwr BVYCX\">Out of the \u00a35 million generated, \u00a33.6 million came from visitors and \u00a31.4 million was as a result of organiser and partner expenditure.<\/p>\n<p class=\"A8Lwr BVYCX\">The study also found the event created 3,099 one-week temporary jobs for Manchester-based workers, equivalent to 15,497 days of employment.<\/p>\n<p class=\"A8Lwr BVYCX\">It also found that 92% of award show attendees rated the experience as excellent or good, with the move to Manchester helping to engage new audiences in the Brits themselves.<\/p>\n<p>Shots of Noel Gallagher, Olivia Dean and Harry Styles at the Brit Awards 2026.<\/p>\n<p class=\"A8Lwr BVYCX\">The awards show took place at Manchester\u2019s Co-op Live on 28 February in a ceremony hosted by comedian Jack Whitehall, and featured performances from stars including Harry Styles, <a class=\"qNUzV q7LZa\" data-testid=\"next-link-anchor\" href=\"https:\/\/www.itv.com\/news\/2026-07-31\/olivia-dean-and-sam-fender-breaks-1950s-record-after-19-weeks-at-number-one\" rel=\"nofollow noopener\" target=\"_blank\">Olivia Dean<\/a>, Raye and Mark Ronson.<\/p>\n<p class=\"A8Lwr BVYCX\">Bev Craig, the mayor of Greater Manchester, praised the Brit Awards\u2019 move north as a \u201cmassive moment for our city region\u201d.<\/p>\n<p class=\"A8Lwr BVYCX\">She added: \u201cIt was a recognition not only of our unmatched music heritage, but our growing reputation for putting on national and global events and making a success of them.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cEvents like these bring millions of pounds into our economy and boost our culture and hospitality industries, but they\u2019re also about creating opportunities and inspiring people here with major events in world-class venues right on their doorstep.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cWe\u2019ve done it once in style, and we\u2019ll do it again next year.<\/p>\n<p class=\"A8Lwr BVYCX\">\u201cI\u2019m excited to help make 2027 an even bigger year for the Brits, celebrating our thriving music scene and showcasing the creativity, talent and ambition that make this place so special.\u201d<\/p>\n<p class=\"A8Lwr BVYCX\">Councillor Garry Bridges, the leader of Manchester City Council, hailed this year\u2019s award show as \u201cphenomenally successful\u201d, adding: \u201cThe partnership between the Brits and Manchester went so much further \u2013 with a massive social and economic reach right across the city and into our communities, which is still being felt now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Brit Awards\u2019 move to Manchester for the 2026 ceremony generated \u00a35 million for the city and its&hellip;\n","protected":false},"author":2,"featured_media":788415,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":["post-788414","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/788414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=788414"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/788414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/788415"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=788414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=788414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=788414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}