{"id":788536,"date":"2026-10-01T12:34:13","date_gmt":"2026-10-01T12:34:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/788536\/"},"modified":"2026-10-01T12:34:13","modified_gmt":"2026-10-01T12:34:13","slug":"madison-to-distribute-chinese-bike-computers-in-the-uk-and-prices-start-from-39-99","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/788536\/","title":{"rendered":"Madison to distribute Chinese bike computers in the UK \u2013 and prices start from \u00a339.99\u00a0"},"content":{"rendered":"

Madison has taken on exclusive distribution of the Chinese cycling brand iGPSports in the UK and Republic of Ireland, bringing its range of bike computers and other electronic cycling accessories to the distributor\u2019s retailer network.<\/p>\n

iGPSports offers a range of cycling computers, and is a budget competitor to heavyweights such as Garmin and Wahoo.\u00a0<\/p>\n

Madison will stock five GPS bike computers<\/a> from the Chinese company, with prices ranging from \u00a339.99 to \u00a3219.99.\u00a0<\/p>\n

The distributor will stock an iGPSports sportswatch for \u00a3199.99; a smart light range including four front lights from \u00a329.99 to \u00a379.99; a \u00a379.99 rear radar light<\/a> and other rear lights. Chest and arm heart-rate monitors, plus speed and cadence sensors, will also be available.<\/p>\n

Complementing Coros
\n\"CorosMadison already distributes Coros. Scott Windsor \/ Our Media<\/p>\n

Madison is the UK distributor for cycling brands such as Shimano, DT Swiss, Park Tool, Mavic and Vittoria, as well as operating its own in-house brands.\u00a0<\/p>\n

It says iGPSports will complement Coros, which it has distributed since last October, in the company\u2019s range.<\/p>\n

Madison CEO Domic Langan says iGPSport\u2019s range gives retailers \u201can exciting range at a truly compelling price point\u201d.\u00a0<\/p>\n

\u201cTogether with Coros, we now have a very strong and complete technology proposition that can challenge the long-established names in the category,\u201d Langan says.\u00a0<\/p>\n

Competitive prices<\/p>\n

Madison is yet to reveal further details of its iGPSports range, but the distribution of its products in the UK and the Republic of Ireland follows the growth of Chinese cycling brands<\/a> in the West.<\/p>\n

Several Chinese cycling brands, including iGPSports, have developed a reputation for competitively priced products.\u00a0<\/p>\n

In road cycling, Astana now rides X-Lab\u2019s bikes in the WorldTour, having previously ridden Wilier bikes.\u00a0<\/p>\n

Groupset brands such as L-Twoo and Wheeltop<\/a> are also challenging Shimano, SRAM and Campagnolo. Meanwhile, we recently spotted Whaleroad\u2019s 14-speed drivetrain<\/a> at Sea Otter Europe.\u00a0<\/p>\n

Panda Podium is an online retailer of Chinese cycling products. British founder Joe Whittingham told BikeRadar in March that the difference between Chinese cycling products 10 years ago and today is \u201cnight and day<\/a>\u201d.\u00a0<\/p>\n

According to Whittingham, Chinese cycling brands have benefited from Western brands moving production to the country. \u201cAs more and more brands moved production to mainland China, the local expertise and supply chain grew rapidly,\u201d he said.<\/p>\n

Whittingham added that the rise in Chinese brands should put pressure on Western brands to lower their prices.\u00a0<\/p>\n

Warren Rossiter recently argued that this is what\u2019s happening. According to Warren, Chinese brands have \u201csparked a price war<\/a>\u201d, with brands such as Canyon, Cube and Ribble beginning to offer well-priced bikes again. But he also cautioned that other cycling brands \u201cstill need to react to this changing market and the increasing popularity of Chinese brands.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Madison has taken on exclusive distribution of the Chinese cycling brand iGPSports in the UK and Republic of…\n","protected":false},"author":2,"featured_media":788537,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,68213,63478,216094,101,56,54,55],"class_list":["post-788536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-gravel","tag-mountain-biking","tag-road-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/788536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=788536"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/788536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/788537"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=788536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=788536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=788536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}