{"id":789672,"date":"2026-10-02T13:40:15","date_gmt":"2026-10-02T13:40:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/789672\/"},"modified":"2026-10-02T13:40:15","modified_gmt":"2026-10-02T13:40:15","slug":"kinky-dating-app-feelds-founders-share-in-record-3-8m-dividend-after-sales-jump-apps","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/789672\/","title":{"rendered":"Kinky dating app Feeld\u2019s founders share in record \u00a33.8m dividend after sales jump | Apps"},"content":{"rendered":"

Feeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported strong sales growth and paid its largest-ever dividend as it attracts users from more \u201cvanilla\u201d rivals.<\/p>\n

Revenues jumped by 32% to \u00a364m following a surge in interest from what it called \u201copen-minded people exploring love, desire, and alternative relationships in a safe, inclusive space\u201d.<\/p>\n

Pre-tax profits grew from \u00a39.3m to \u00a311.4m, and the company\u2019s shareholders \u2013 including the couple who founded it \u2013 shared in a dividend of \u00a33.8m.<\/p>\n

Ana Kirova and her partner, Dimo Trifonov, started the business under the name 3nder (pronounced Thrinder), initially targeting couples and singles looking for threesomes.<\/p>\n

They were forced to change the company\u2019s name to Feeld owing to a lawsuit from Tinder<\/a> but it has since experienced rapid growth even as larger rivals have faltered.<\/p>\n

Ana Kirova, co-founder of Feeld. Photograph: Travis P Ball\/SXSW Conference & Festivals\/Getty<\/p>\n

Match Group, which owns Tinder and other dating apps such as Hinge and OK Cupid, reported a 5% decline in user numbers earlier this year, amid reports of fatigue with the experience<\/a> of seeking romance or sex via an app.<\/p>\n

But Feeld, which calls itself a dating app \u201cfor the curious\u201d, appears to be scooping up some of those users. While this has prompted reports that its edgy image has been watered down<\/a> by an influx of people with more conventional or monogamous sensibilities, Feeld\u2019s president, Kyle Brennan, said it reflected changing tastes.<\/p>\n

\u201cThese numbers speak to something bigger than the growth of our business,\u201d said Brennan. \u201cThey reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently.\u201d<\/p>\n

Accounts filed at Companies House said rising sales reflected \u201cstrong global user growth\u201d, particularly outside the UK, with the rest of the world accounting for \u00a356m of its total \u00a364m in revenues, nearly 90%. Mexico and Spain were Feeld\u2019s fastest-growing regions, while New York, Toronto and Paris led the way among cities, each recording an uplift in user numbers of more than 20%, the company said.<\/p>\n

Feeld makes money via the sale of its Majestic memberships, which give users features such as unlimited opportunities to \u201clike\u201d other members, the ability to see who has liked them, and advanced filters to tailor specifications for a potential partner.<\/p>\n

It also sells members extra \u201cpings\u201d, a feature that allows members to express interest in someone and send them a message, without having matched with them first.<\/p>\n

In 2024, it emerged that some of these features were temporarily vulnerable to manipulation due to security \u201cvulnerabilities\u201d exposed by cybersecurity experts.<\/p>\n

Research by the London-based cybersecurity firm Fortbridge<\/a> found that users could have had sensitive data including messages, private photos and details of their sexuality accessed or even edited.<\/p>\n

At the time, Feeld said it had investigated the problems brought to its attention by Fortbridge on 3 March and fixed them by 28 May that year. It said there was no evidence that any customer data had been accessed. It has invested \u00a310.5m in technological upgrades in the past year.<\/p>\n

The largest dividend reported in Feeld\u2019s previous accounts was \u00a3600,000 in 2024.<\/p>\n

As well as its dating platform, Feeld runs in-person social events including a \u201ckinky trivia\u201d night and a \u201cpitch your mate\u201d event, at which guests take to the stage to wax lyrical about why people should date their friends.<\/p>\n","protected":false},"excerpt":{"rendered":"Feeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported strong sales growth and…\n","protected":false},"author":2,"featured_media":789673,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-789672","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/789672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=789672"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/789672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/789673"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=789672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=789672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=789672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}