{"id":789844,"date":"2026-10-02T17:18:15","date_gmt":"2026-10-02T17:18:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/789844\/"},"modified":"2026-10-02T17:18:15","modified_gmt":"2026-10-02T17:18:15","slug":"so-cute-louvre-lens-exhibition-unpacks-the-art-of-happiness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/789844\/","title":{"rendered":"so cute! louvre-lens exhibition unpacks the art of happiness"},"content":{"rendered":"<p>LOUVRE-LENS TRACES THE ART AND AESTHETICS OF CUTENESS<\/p>\n<p>\u00a0<\/p>\n<p>Cuteness gets the museum treatment at <a href=\"https:\/\/www.designboom.com\/tag\/musee-du-louvre\/\" rel=\"nofollow noopener\" target=\"_blank\">Louvre-Lens<\/a> with So Cute! The Art of Happiness, an <a href=\"https:\/\/www.designboom.com\/tag\/exhibition-design\/\" rel=\"nofollow noopener\" target=\"_blank\">exhibition<\/a> tracing how artists and cultures have produced \u2014 and occasionally weaponized \u2014 the feeling of \u2018aww\u2019 from antiquity to the present. Bringing together around 300 paintings, sculptures, photographs, films, objects and installations, the show moves between animals, babies, the color pink, soft toys, glitter and kawaii culture to ask why certain shapes, gestures and materials trigger affection, comfort and the instinct to protect. In other words, the museum is taking cute seriously, without pretending it has always behaved itself.<\/p>\n<p>\u00a0<\/p>\n<p>Curated by Annabelle T\u00e9n\u00e8ze, director of <a href=\"https:\/\/www.designboom.com\/tag\/museums-galleries\/\" rel=\"nofollow noopener\" target=\"_blank\">Louvre-Lens<\/a>, and \u00c9milie Girard, director of the Mus\u00e9es de la Ville de Strasbourg, the <a href=\"https:\/\/www.designboom.com\/tag\/exhibitions\/\" rel=\"nofollow noopener\" target=\"_blank\">exhibition<\/a> places works from radically different periods into deliberately unlikely conversations. Egyptian cats and ancient babies meet Th\u00e9odore G\u00e9ricault, Auguste Renoir, Nicolas Poussin, <a href=\"https:\/\/www.designboom.com\/tag\/jeff-koons\/\" rel=\"nofollow noopener\" target=\"_blank\">Jeff Koons<\/a> and Philippe Katerine, while <a href=\"https:\/\/www.designboom.com\/tag\/cindy-sherman\/\" rel=\"nofollow noopener\" target=\"_blank\">Cindy Sherman<\/a>, Rosa Bonheur, Agn\u00e8s Varda, William Wegman and Pierre et Gilles expand the story through portraits, pets and pop culture. Rather than defining cuteness as a fixed aesthetic, the exhibition treats it as something that shifts with time, geography and whoever happens to be doing the looking.<\/p>\n<p><img loading=\"lazy\" alt=\"so cute! louvre-lens exhibition unpacks the art of happiness from ancient times until today - 1\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1209796 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/louvre-lens-exhibition-so-cute-art-of-happiness-france-designboom-1.jpg\" width=\"818\" height=\"614\"  \/>installation image So cute! The art of happiness, Mus\u00e9e du Louvre-Lens | image by <a href=\"https:\/\/www.fredericiovino.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Fre\u0301de\u0301ric Iovino<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>FROM KAWAII AND PINK TO CUTENESS WITH A DARKER SIDE<\/p>\n<p>\u00a0<\/p>\n<p>One section follows kawaii back well beyond its contemporary overload of mascots and merchandise. The Japanese term emerged centuries ago before developing into the visual vocabulary of rounded forms, oversized heads, large eyes and soft colors now embedded in manga, fashion and advertising. Takashi Murakami appears among the artists extending that language into contemporary art, while an adjacent chapter looks at South Korea\u2019s own culture of cuteness. Elsewhere, pink gets its historical due, alongside works by Cindy Sherman and Ettore Sottsass, whose Ultrafragola mirror makes a fairly convincing case that a color can be both sweet and spectacularly self-aware.<\/p>\n<p>\u00a0<\/p>\n<p>The sugar rush does not last uninterrupted. <a href=\"https:\/\/www.louvrelens.fr\/en\/\" target=\"_blank\" rel=\"noopener nofollow\">So Cute!<\/a> also examines the relationship between adorableness, consumer culture, propaganda, war imagery and social critique, showing how supposedly innocent visual codes can comfort, persuade or unsettle depending on their context. Soft toys move from childhood companions to artistic tools for addressing memory and vulnerability, while the mischievous expressions of characters such as Labubu complicate the idea of the perfectly behaved plushie. The exhibition ends this line of thinking with Pascal Li\u00e8vre\u2019s glitter-covered reinterpretations of Louvre icons, where sequins and drag aesthetics turn familiar masterpieces into something brighter, stranger and considerably less reverential.<\/p>\n<p><img loading=\"lazy\" alt=\"so cute! louvre-lens exhibition unpacks the art of happiness from ancient times until today - 2\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1209797 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/louvre-lens-exhibition-so-cute-art-of-happiness-france-designboom-2.jpg\" width=\"818\" height=\"1050\"  \/>Louis L\u00e9opold BOILLY (La Bass\u00e9e 1761 \u2013 Paris, 1845), Louis Arnault as a child (1803-1885), son of the writer Antoine Vincent Arnault (1766-1834), 1800-1825, oil on canvas, Paris, Louvre Museum, Department of Paintings, bequest \u00a9 GrandPalaisRmn (Louvre Museum) \/ Adrien Didierjean<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>MATHIS BOUCHER BUILDS A PINK, INTERACTIVE DREAMWORLD<\/p>\n<p>\u00a0<\/p>\n<p>Architect-scenographer Mathis Boucher translates the theme into an environment conceived somewhere between a story and a video game. Visitors pass through a rounded pink entrance into a sequence of dreamlike rooms linked by curves, soft edges and tactile materials including fur, mirrors, boucl\u00e9 and carpet. Rabbit-shaped magnifying glasses and other \u2018treasure objects\u2019 are tucked into the route, while a chapter dedicated to cuteness\u2019 darker side interrupts the fantasy before the exhibition heads towards what the museum describes as a happy ending in a puff of glitter. Argile developed a custom powder tone, dubbed Louvre-Lens Pink, specifically for the scenography.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The visitor is not expected to remain entirely passive in all this softness. A 2.7-meter-wide wheel of emotions greets the public before entry, while interactive labels, a kawaii guide character named Momo, a manga library and a multisensory \u2018Symphony of Emotions\u2019 room invite different ways of moving through the show. At the end, visitors can even vote for the work that affected them most. The cheerful scenography also hides a pragmatic layer: almost 90% of its display cases and 80% of its hanging system come from the museum\u2019s reuse program. So Cute! The Art of Happiness runs at Louvre-Lens through January 18, 2027.<\/p>\n<p><img loading=\"lazy\" alt=\"so cute! louvre-lens exhibition unpacks the art of happiness from ancient times until today - 3\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1209798 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/louvre-lens-exhibition-so-cute-art-of-happiness-france-designboom-3.jpg\" width=\"818\" height=\"460\"  \/>installation view, exhibition scenography | image by <a href=\"https:\/\/www.fredericiovino.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Fre\u0301de\u0301ric Iovino<\/a><img loading=\"lazy\" alt=\"so cute! louvre-lens exhibition unpacks the art of happiness from ancient times until today - 4\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1209736 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/louvre-lens-exhibition-cuteness-art-history-pink-toys-kawaii-designboom-1.jpg\" width=\"818\" height=\"1363\"  \/>Will Cotton (born 1965), Out of the Woods, 2020, oil on linen canvas, courtesy of the artist and Templon, Paris \u2013 Brussels \u2013 New York \u00a9 ADAGP, Paris, 2026, photo \u00a9 Will Cotton<img loading=\"lazy\" alt=\"so cute! louvre-lens exhibition unpacks the art of happiness from ancient times until today - 5\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1209800 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/louvre-lens-exhibition-so-cute-art-of-happiness-france-designboom-4.jpg\" width=\"818\" height=\"573\"  \/>works by Pascal Li\u00e8vre on view in the exhibition | image by <a href=\"https:\/\/www.fredericiovino.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Fre\u0301de\u0301ric Iovino<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"LOUVRE-LENS TRACES THE ART AND AESTHETICS OF CUTENESS \u00a0 Cuteness gets the museum treatment at Louvre-Lens with So&hellip;\n","protected":false},"author":2,"featured_media":789845,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,260086,1120,96,171633,83158,10993,47761,86007,20321,57970,5813,56,54,55],"class_list":["post-789844","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-cindy-sherman","tag-design","tag-entertainment","tag-ettore-sottsass","tag-exhibition-design","tag-exhibitions","tag-jeff-koons","tag-musee-du-louvre","tag-museums-and-galleries","tag-pink","tag-takashi-murakami","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/789844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=789844"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/789844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/789845"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=789844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=789844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=789844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}