{"id":790880,"date":"2026-10-03T17:24:13","date_gmt":"2026-10-03T17:24:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/790880\/"},"modified":"2026-10-03T17:24:13","modified_gmt":"2026-10-03T17:24:13","slug":"nene-royal-lands-10-brand-partnerships-after-agt-2026-win","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/790880\/","title":{"rendered":"Nene Royal lands 10 brand partnerships after AGT 2026 win"},"content":{"rendered":"<p>Thai singer and guitarist Nene Royal has attracted partnerships with at least 10 brands in Thailand within 10 days of winning America\u2019s Got Talent (AGT) Season 21 on September 24, 2026.\u00a0The 16-year-old, whose real name is Rattikarn Amloy, has appeared in announcements covering skincare, cosmetics, haircare, snacks, bread and drinking yoghurt. The collaborations extend Nene\u2019s AGT breakthrough into Thailand\u2019s advertising market, expanding her work beyond singing and playing guitar to representing consumer brands.<\/p>\n<p>Beauty and haircare brands enlist Nene Royal<\/p>\n<p>Beauty and personal care account for six of the 10 announced collaborations, with campaigns drawing on Nene\u2019s confidence, individuality and success on the international stage.<\/p>\n<p>1. Smooth E: Skincare brand Smooth E has welcomed Nene as a representative of its BABYFACE concept, encompassing appearance, confidence, individuality and readiness to face the world. The campaign carries the message \u201cBABYFACE. READY TO FACE THE WORLD.\u201d<\/p>\n<p>                <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/lg-webp.webp\" alt=\"Nene Royal lands 10 brand partnerships after AGT 2026 win\" class=\"img-fluid w-100 showcaption-false\" style=\"width: 819px; height: 1024px;\" width=\"819\" height=\"1024\" loading=\"lazy\"\/>\n            <\/p>\n<p>2. BSC: Cosmetics brand BSC has introduced Nene as the face of BSC Shiny Soft Powder under the concept \u201cTHE 1st LAYER TO SHINE\u201d. The campaign links a good make-up base with the confidence to shine in one\u2019s own way, while connecting Nene\u2019s success with efforts to promote Thai beauty products, or T-Beauty, internationally.<\/p>\n<p>                <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1791048252_284_lg-webp.webp\" alt=\"Nene Royal lands 10 brand partnerships after AGT 2026 win\" class=\"img-fluid w-100 showcaption-false\" style=\"width: 819px; height: 1024px;\" width=\"819\" height=\"1024\" loading=\"lazy\"\/>\n            <\/p>\n<p>3. MizuMi: Skincare and sunscreen brand MizuMi has named Nene its first \u201cMizuMi Muse\u201d. The campaign, \u201cNene, You Rock the World. We Rock the Sun.\u201d, draws on her identity as a young performer and the ambition to take Thai beauty brands to an international audience.<\/p>\n<p>                <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1791048253_969_lg-webp.webp\" alt=\"Nene Royal lands 10 brand partnerships after AGT 2026 win\" class=\"img-fluid w-100 showcaption-false\" style=\"width: 819px; height: 1024px;\" width=\"819\" height=\"1024\" loading=\"lazy\"\/>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Thai singer and guitarist Nene Royal has attracted partnerships with at least 10 brands in Thailand within 10&hellip;\n","protected":false},"author":2,"featured_media":790881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[260309,19384,17148,390,96,5485,258257,391,56,54,55],"class_list":["post-790880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-agt-season-21","tag-branding","tag-brands","tag-breaking-news","tag-entertainment","tag-marketing","tag-nene-royal","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/790880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=790880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/790880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/790881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=790880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=790880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=790880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}