{"id":791272,"date":"2026-10-04T02:24:19","date_gmt":"2026-10-04T02:24:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/791272\/"},"modified":"2026-10-04T02:24:19","modified_gmt":"2026-10-04T02:24:19","slug":"loewes-paris-runway-occupies-an-ethereal-arena","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/791272\/","title":{"rendered":"LOEWE\u2019s paris runway occupies an ethereal arena"},"content":{"rendered":"<p>architecture for looking<\/p>\n<p>\u00a0<\/p>\n<p>For <a href=\"https:\/\/www.designboom.com\/tag\/loewe\/\" rel=\"nofollow noopener\" target=\"_blank\">Loewe<\/a>\u2019s Spring Summer 2027 show, the <a href=\"https:\/\/www.designboom.com\/tag\/fashion-show-design\/\" rel=\"nofollow noopener\" target=\"_blank\">runway<\/a> rises off the usual single plane. Inside a <a href=\"https:\/\/www.designboom.com\/tag\/temporary-pavilions\/\" rel=\"nofollow noopener\" target=\"_blank\">temporary<\/a> white volume in the courtyard of Paris\u2019 Ch\u00e2teau de Vincennes, Casper Mueller Kneer Architects has built a circular, two-story arena where guests look across, down, and through the space at one another. Models move along a runway that snakes between angular benches at ground level, while another band of viewers occupies the balcony above. Fashion becomes something seen from several heights at once.<\/p>\n<p>\u00a0<\/p>\n<p>The architecture borrows its basic geometry from places where an audience traditionally surrounds an event. The design team looked at the Anatomical Theatre in Padua and London\u2019s Globe Theatre, among other historic references, before stripping the idea down to white scaffolding and translucent fabric. Detroit\u2019s industrial gasometers also entered the reference pool, visible in the exposed framework that circles the room. The temporary construction feels almost diagrammatic: structure, audience, runway. Everything can be read at once.<\/p>\n<p><img loading=\"lazy\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1210006 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/loewe-women-ss27-casper-mueller-kneer-architects-designboom-01.jpg\" alt=\"loewe paris ss27\" width=\"818\" height=\"614\"  \/>images \u00a9 <a href=\"https:\/\/www.paul-riddle.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Paul Riddle<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>the runway moves between the audience<\/p>\n<p>\u00a0<\/p>\n<p>In general, much of runway design depends on length. <a href=\"https:\/\/www.loewe.com\/usa\/en\/home\" target=\"_blank\" rel=\"noopener nofollow\">Loewe<\/a>\u2019s arena compresses the distance of a typical catwalk. The ground-floor benches zigzag across the center rather than forming long parallel rows, and leaves narrow routes for models to pass between them. From certain seats, the clothes move only a few feet away. From above, those same paths become part of a larger pattern.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.caspermuellerkneer.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Architect<\/a> Casper Mueller Kneer describes proximity as central to the design. The circular plan gathers a large audience inside a relatively contained footprint, while the upper gallery introduces another line of sight into an event usually organized horizontally. A person watching from below may have another guest directly opposite and a second tier overhead. Faces, bodies, clothes, and bits of scaffold keep slipping into the same frame.<\/p>\n<p><img loading=\"lazy\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1210007 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/loewe-women-ss27-casper-mueller-kneer-architects-designboom-02.jpg\" alt=\"loewe paris ss27\" width=\"818\" height=\"1023\"  \/>the two-story show space rises inside a temporary structure at ch\u00e2teau de vincennes<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>white scaffold forms the room<\/p>\n<p>\u00a0<\/p>\n<p>The material language for the SS27 runway stays deliberately spare. White scaffold forms the skeleton, with sheer white fabric drawn around it to establish the enclosure. There is little attempt to disguise how the temporary room stands up. Rails, posts, platforms, and stairs remain legible, giving the interior some of the directness of a studio theater assembled around a production.<\/p>\n<p>\u00a0<\/p>\n<p>The architecture itself takes on a prominent role here. The room establishes how the collection is encountered before the first model reaches the runway.<\/p>\n<p>\u00a0<\/p>\n<p>While runway audiences are usually given a privileged frontal view, the architecture here complicates that front. Other spectators become a part of your view, and looking becomes visible as an activity shared by the whole room. Instead of placing everyone along the edge of one line, the designers build an entire room around the act of watching.<\/p>\n<p><img loading=\"lazy\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1210008 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/loewe-women-ss27-casper-mueller-kneer-architects-designboom-03.jpg\" alt=\"loewe paris ss27\" width=\"818\" height=\"614\"  \/>Casper Mueller Kneer Architects organizes the runway around a circular white scaffold frame<img loading=\"lazy\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1210009 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/loewe-women-ss27-casper-mueller-kneer-architects-designboom-04.jpg\" alt=\"loewe paris ss27\" width=\"818\" height=\"1023\"  \/>sheer white fabric wraps the exposed scaffold structure<img loading=\"lazy\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" class=\"wp-image-1210010 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/loewe-women-ss27-casper-mueller-kneer-architects-designboom-05.jpg\" alt=\"loewe paris ss27\" width=\"818\" height=\"614\"  \/>an upper balcony gives guests a second viewpoint over the spring summer 2027 collection<\/p>\n","protected":false},"excerpt":{"rendered":"architecture for looking \u00a0 For Loewe\u2019s Spring Summer 2027 show, the runway rises off the usual single plane.&hellip;\n","protected":false},"author":2,"featured_media":791273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,144883,82170,19430,56,54,55],"class_list":["post-791272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-fashion-show-design","tag-loewe","tag-temporary-pavilions","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/791272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=791272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/791272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/791273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=791272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=791272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=791272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}