{"id":791896,"date":"2026-10-04T18:06:48","date_gmt":"2026-10-04T18:06:48","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/791896\/"},"modified":"2026-10-04T18:06:48","modified_gmt":"2026-10-04T18:06:48","slug":"from-red-ocean-to-blue-ocean-why-singaporean-firms-are-exploring-nanning-to-enter-chinas-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/791896\/","title":{"rendered":"From \u2018red ocean\u2019 to \u2018blue ocean\u2019: Why Singaporean firms are exploring Nanning to enter China\u2019s market"},"content":{"rendered":"<p>More than 50 exhibitors from Singapore took part in the five-day event &#8211; the highest number since 2023. Some were testing the market for the first time while others had spent years building contacts and turning discussions into business deals.<\/p>\n<p>For many Singaporean companies looking to expand in China, Nanning offers a foothold in a less familiar market.<\/p>\n<p>The capital of Guangxi has been in the spotlight after <a href=\"https:\/\/www.channelnewsasia.com\/singapore\/52-singaporeans-arrested-china-pyramid-scheme-6362251\" rel=\"nofollow noopener\" target=\"_blank\">52 Singaporeans were arrested<\/a> over suspected involvement in <a href=\"https:\/\/www.channelnewsasia.com\/singapore\/china-nanning-investment-opportunities-singaporeans-arrested-6362026\" rel=\"nofollow noopener\" target=\"_blank\">pyramid-scheme activities<\/a>, amid longstanding warnings over investment pitches that promised unusually high returns.<\/p>\n<p>The Singapore Business Federation (SBF) said it was not aware of companies raising concerns about entering Nanning\u00a0following the news.<\/p>\n<p>Businesses had still been asking the usual questions about \u201cmarket access, market opportunities, and how they can enter a market\u201d, executive director for international business Soo Wei-Chieh told CNA.\u00a0<\/p>\n<p dir=\"ltr\">Businesses described to CNA a slow process of breaking\u00a0into China\u2019s massive market &#8211; one that\u00a0can involve spending months or even years\u00a0finding the right partners, testing relationships and assessing whether opportunities\u00a0can turn into real business.<\/p>\n<p>A \u201cBLUE OCEAN\u201d<\/p>\n<p>When most Singaporeans think of China, they often think first of major cities like Beijing and Shanghai, said Tan Teck Yong, chairman and CEO of Singapore education company KinderWorld International Group.<\/p>\n<p>But Tan is looking further afield.<\/p>\n<p>First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are a \u201cred ocean\u201d, Tan said, referring to a business term for crowded and competitive markets.<\/p>\n<p>The Guangxi region, by contrast, is a \u201cblue ocean\u201d, he said &#8211; a less saturated market with more room for growth.<\/p>\n<p>KinderWorld first entered China in 2000 before expanding into Vietnam. For Tan, venturing into new markets is part of the company\u2019s broader strategy.<\/p>\n<p>\u201cWe are a Singapore company. Our motto is very clear: internationalise,\u201d he said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"More than 50 exhibitors from Singapore took part in the five-day event &#8211; the highest number since 2023.&hellip;\n","protected":false},"author":2,"featured_media":791897,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[26037,84,891,1294,147577,56,54,55],"class_list":["post-791896","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-asean","tag-business","tag-china","tag-economy","tag-guangxi","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/791896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=791896"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/791896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/791897"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=791896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=791896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=791896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}