Two years ago, Jaguar Land Rover (JLR) relaunched Jaguar into a blizzard of controversy. Its bizarre teaser ad was described as “woke” and its “Barbie pink” concept car was ridiculed. <\/p>\n
Now, the first of its new models has appeared in public for the first time. The all-electric Type 01, unveiled in New York, represents a radical new direction for the classic brand.<\/p>\n
The car itself is an imposing four-door “Grand Tourer”, with a long bonnet that deliberately harks back to Jaguar’s emblematic 1960s E-Type.<\/p>\n
But it marks a gamble for JLR, which has invested billions reinventing Jaguar and is facing mixed reactions over the new car’s design and the brand’s all-electric strategy.<\/p>\n
The new model’s electric motors are potent, producing about 1000 horsepower and allowing it to accelerate from 0-62mph in 3.2 seconds. JLR says it has a range, at “sustained highway speed”, of up to 320 miles.<\/p>\n
The company describes it as the “most technically advanced, powerful and aerodynamic Jaguar ever engineered”.<\/p>\n
However, it comes at a hefty price tag, with a minimum cost of \u00a3130,000 ($172,426). In the US, the Type 01 has a starting price of $130,500.<\/p>\n
Under normal circumstances, the launch of a car like this might generate few headlines. But in this case the attention has been much greater, and for good reason.<\/p>\n","protected":false},"excerpt":{"rendered":"Two years ago, Jaguar Land Rover (JLR) relaunched Jaguar into a blizzard of controversy. Its bizarre teaser ad…\n","protected":false},"author":2,"featured_media":794333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,50,51,47,52,48],"class_list":["post-794332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/794332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=794332"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/794332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/794333"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=794332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=794332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=794332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}