{"id":794600,"date":"2026-10-07T07:50:13","date_gmt":"2026-10-07T07:50:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/794600\/"},"modified":"2026-10-07T07:50:13","modified_gmt":"2026-10-07T07:50:13","slug":"jaguar-targets-young-americans-with-type-01-ev-but-its-too-long-for-uk-parking-spaces-jaguar-land-rover","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/794600\/","title":{"rendered":"Jaguar targets young Americans with Type 01 EV \u2013 but it\u2019s too long for UK parking spaces | Jaguar Land Rover"},"content":{"rendered":"

It has no rear window, will not fit into a UK parking space and \u2013 starting at \u00a3130,000 \u2013 ($172,000) is aimed squarely at rich tech industry buyers driving the wide open roads of America.<\/p>\n

Jaguar\u2019s electric car, the Type 01, was launched in New York on Tuesday night and marks the culmination of a two-year rebrand that has been one of the most scrutinised in automotive history.<\/p>\n

Bosses hope the vehicle will appeal to a younger, richer audience than the manufacturer\u2019s previous \u201cshrinking and ageing\u201d customer base of \u201cmen in their 50s\u201d, said Rawdon Glover, 58, Jaguar\u2019s managing director.<\/p>\n

With an ultra-long bonnet, low roof and muscular design, the Type 01 is a sharp departure from its predecessor, the F-Type. It is also double the F-Type\u2019s starting price of about \u00a362,000.<\/p>\n

The Jaguar Type 01 is intended to appeal to buyers beyond the carmaker\u2019s usual base. Photograph: PR<\/p>\n

Buyers are likely to be rich, \u201curban\u201d and \u201cvery design literate, very technology literate\u201d, Glover said. \u201cThe person making this purchase will be choosing the car because it\u2019s a bold choice.\u201d<\/p>\n

A senior JLR executive close to the Type 01 project put it more bluntly: \u201cIt\u2019s the type of car that you park up and everybody stops and says: \u2018Fucking hell, what have you just turned up in?\u2019\u201d<\/p>\n

The Type 01 is 2 metres (6ft 5in) wide. Photograph: Mark Fagelson\/PR<\/p>\n

The launch comes at a critical juncture for parent company Jaguar Land Rover (JLR), which has grappled with falling sales as cheaper Chinese rivals eat into its UK market share. It is still recovering from a massive cyber-attack last year<\/a> that cost the economy an estimated \u00a31.9bn.<\/p>\n

JLR recently announced 4,000 job cuts<\/a> in an attempt to save \u00a31.7bn over two years, citing \u201cintense competition and ongoing geopolitical uncertainty\u201d. The Guardian understands Jaguar employees working on the Type 01 programme were offered voluntary redundancy along with the rest of JLR\u2019s non-manufacturing workforce.<\/p>\n

The Type 01 front cabin. Photograph: Jaguar Land Rover PR<\/p>\n

The car will go on sale in early 2027, with the first deliveries anticipated in the second half of the year.<\/p>\n

\u201cIt\u2019s really important that we put Jaguar back on a more solid financial footing,\u201d Glover said. Asked if doubling prices would be effective, he said it was better than \u201cto toil away as we have done for the last two decades in the volume premium space\u201d.<\/p>\n

Range Rover also unveiled its first fully electric model in September with a starting price of \u00a3154,070 compared with \u00a3107,530 for its combustion engine predecessor.<\/p>\n

Waning demand in China, a key market for luxury cars, has also hit Jaguar hard. Glover revealed that the Type 01 will not launch in the country for \u201ca couple of years. We\u2019ve decided just to hold off on that.\u201d<\/p>\n

However, he added that China would eventually be \u201can important part of the equation \u2026 it\u2019s very difficult for any car manufacturer to exclude the single largest car market in the world\u201d.<\/p>\n

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PB Balaji, the JLR chief executive, has said the parent company will pivot towards North America and target more sales to millionaires and billionaires to turn its fortunes around.<\/p>\n

Glover admitted that while the Type 01\u2019s launch was in New York, it \u201cabsolutely\u201d could have been in Silicon Valley instead, reflecting the type of buyer Jaguar is targeting. He recently took a prototype to the offices of Nvidia, the California-based AI company, whose boss, Jensen Huang, had a ride and \u201cloved it\u201d.<\/p>\n

The car has no rear window, instead mounting a rear-facing camera where a traditional mirror would be. The car produces more than 1,000 horsepower and Jaguar says it will travel up to 400 miles on a single charge.<\/p>\n

It follows a controversial rebrand that started with an ad in late 2024 featuring stern-faced models without a car in sight. The ad prompted a backlash online<\/a> and was followed by the Type 00 concept car that was unveiled in \u201cMiami pink\u201d, which Donald Trump described it as \u201cwoke\u201d while Nigel Farage said Jaguar deserved to go bust.<\/p>\n

Glover admitted the backlash \u201cwasn\u2019t always easy\u201d but added: \u201cThe reality is we will need to attract a new audience.\u201d<\/p>\n

It is just as well: at 2 metres (6ft 5in) wide the Type 01 will hog the British country lanes frequented by Jaguar\u2019s old customer base, while at more than 5.2 metres in length it will not fit in a standard 4.8 metre UK parking space.<\/p>\n

\u201cThere are long cars out there on the market,\u201d Glover argued, adding that a Land Rover Defender with a wheel on the back is longer than the Type 01, which he claimed had the \u201cturning circle of a Fiat 500\u201d with its all-wheel steering. \u201cIt is incredibly manoeuvrable.\u201d<\/p>\n

The business secretary, Jonathan Reynolds, said: \u201cJaguar\u2019s new EV is a crucial step in JLR\u2019s plans to invest over \u00a315bn in the UK, and another big vote of confidence in our world-class automotive industry.<\/p>\n

\u201cThis cutting-edge new model being designed, engineered and built in Britain will support thousands of jobs across the West Midlands and North West, and builds on over \u00a31bn of UK automotive investment secured just last month \u2013 marking another step forward in our mission to reindustrialise Britain.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"It has no rear window, will not fit into a UK parking space and \u2013 starting at \u00a3130,000…\n","protected":false},"author":2,"featured_media":794601,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-794600","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/794600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=794600"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/794600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/794601"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=794600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=794600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=794600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}