{"id":798545,"date":"2026-10-10T23:00:23","date_gmt":"2026-10-10T23:00:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/798545\/"},"modified":"2026-10-10T23:00:23","modified_gmt":"2026-10-10T23:00:23","slug":"amazons-new-alexa-tablet-finally-gives-the-ipad-lineup-some-much-needed-competition","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/798545\/","title":{"rendered":"Amazon\u2019s new Alexa Tablet finally gives the iPad lineup some much needed competition"},"content":{"rendered":"<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/Alexa-tablets.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\"  decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\">This week, Amazon<a href=\"https:\/\/9to5google.com\/2026\/10\/08\/amazon-alexa-tablets-2026-play-store-support\/\" rel=\"nofollow noopener\" target=\"_blank\"> unveiled a new lineup<\/a> of <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablets<\/a>. They no longer run a proprietary OS with a custom App Store, and instead embrace Android with a stock feel \u2013 while offering the Play Store. It\u2019s a big shift in direction for Amazon. The tablets also look quite beautiful, while previous Fire tablets have felt cheap. I think these have the opportunity to do quite well.<\/p>\n<p class=\"wp-block-paragraph\">First and foremost, I want to make it quite clear that I\u2019m not saying the <a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\">iPad<\/a> is doomed or anything remotely close to that. However, I do think the <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablet<\/a> serves as a real form of iPad competition, which the iPad has generally lacked.<\/p>\n<p>New Alexa tablets serve as strong competition<\/p>\n<p class=\"wp-block-paragraph\">Amazon is putting a lot of care into these tablets that other Android manufacturers haven\u2019t, and while these tablets come in at lower price points \u2013 they certainly punch above their weight class.<\/p>\n<p class=\"wp-block-paragraph\">There are three Alexa Tablets to start off the lineup: an <a href=\"https:\/\/amzn.to\/4igPj9F\" rel=\"nofollow noopener\" target=\"_blank\">8.7\u201d model at $229<\/a>, an <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">11\u201d model at $329<\/a>, and a <a href=\"https:\/\/amzn.to\/4yeuiSG\" rel=\"nofollow noopener\" target=\"_blank\">12\u201d Pro model at $499<\/a>. To me, the one in the middle is the most interesting.<\/p>\n<p class=\"wp-block-paragraph\">It offers 8GB of RAM, a 90Hz display, a thin design, and a similarly sharp display. That compares to the<a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\"> budget iPad<\/a>, which comes in $120 higher with less RAM, a lesser display, and a thicker design. Granted, the <a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\">iPad<\/a> has the A16 chip, which probably feels much faster than the MediaTek chip powering it. The <a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\">iPad<\/a> also starts at 128GB, compared to the 64GB on the <a href=\"https:\/\/amzn.to\/4ydcirW\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablet<\/a>. Once you upgrade the <a href=\"https:\/\/amzn.to\/4ydcirW\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablet to 128GB<\/a>, there\u2019s only a $70 difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/alexa-tablet-2.jpg\" alt=\"\" class=\"wp-image-1073558\"  \/><\/p>\n<p class=\"wp-block-paragraph\">Hardware wise, the <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablets<\/a> seem pretty competent. Obviously, Android on tablets isn\u2019t going to be quite perfect, but given its tie in with Alexa and the fact that the tablet is priced quite well, I could see a lot of people wanting to buy these, even if they potentially would\u2019ve considered <a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\">iPads<\/a>. Of course, one strong suit from Amazon is the Kindle experience, and these <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablets<\/a> offer a reader mode that cuts blue light.<\/p>\n<p>Wrap up<\/p>\n<p class=\"wp-block-paragraph\">Only time will tell, but Amazon might make a pretty big dent into the tablet market with its new entries. Even the <a href=\"https:\/\/amzn.to\/4yeuiSG\" rel=\"nofollow noopener\" target=\"_blank\">12\u201d Pro at $499<\/a> seems like a really worthwhile product. At the very least, I hope some strong competition means Apple will be less complacent with its <a href=\"https:\/\/amzn.to\/4hQcM17\" rel=\"nofollow noopener\" target=\"_blank\">iPad<\/a> upgrades. For example, the <a href=\"https:\/\/amzn.to\/4B6K591\" rel=\"nofollow noopener\" target=\"_blank\">iPad Air <\/a>has largely only received chip upgrades since its last redesign in 2020.<\/p>\n<p class=\"wp-block-paragraph\">I\u2019m personally excited to try one of these out and truly put it to the test. Right now, Amazon also offers 20% off with <a href=\"https:\/\/amzn.to\/4shBjRD\" rel=\"nofollow noopener\" target=\"_blank\">any trade-in<\/a>, making it an even better deal.<\/p>\n<p class=\"wp-block-paragraph\">What do you think of these new <a href=\"https:\/\/amzn.to\/4hTz5mo\" rel=\"nofollow noopener\" target=\"_blank\">Alexa Tablets<\/a>? Would you consider getting one of these for a friend or family member during the holiday season? Sound off in the comments.<\/p>\n<p class=\"wp-block-paragraph\">My favorite Apple accessory recommendations:<\/p>\n<p class=\"wp-block-paragraph\">Follow Michael:\u00a0<a href=\"https:\/\/x.com\/mbrkhrdt\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">X\/Twitter<\/a>,\u00a0<a href=\"https:\/\/bsky.app\/profile\/michaelb.nyc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bluesky<\/a>,\u00a0<a href=\"https:\/\/instagram.com\/michaelb.nyc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/p>\n<p>\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5mac.com\" aria-label=\"Add 9to5Mac as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1791673221_61_google-preferred-source-badge-dark.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1791673222_96_google-preferred-source-badge-light.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t<\/a><\/p>\n<p class=\"disclaimer-affiliate\">FTC: We use income earning auto affiliate links. <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\" rel=\"nofollow noopener\" target=\"_blank\">More.<\/a><\/p>\n<p><a href=\"http:\/\/amzn.to\/4iNa7HI\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1072671\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1791673223_422_750x150_all-deal-products1-1.png\" alt=\"\" width=\"750\" height=\"150\"\/><\/a>\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"This week, Amazon unveiled a new lineup of Alexa Tablets. They no longer run a proprietary OS with&hellip;\n","protected":false},"author":2,"featured_media":798546,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-798545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/798545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=798545"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/798545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/798546"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=798545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=798545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=798545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}