{"id":801285,"date":"2026-10-13T13:56:22","date_gmt":"2026-10-13T13:56:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/801285\/"},"modified":"2026-10-13T13:56:22","modified_gmt":"2026-10-13T13:56:22","slug":"9-in-10-women-aged-40-and-over-have-officially-joined-club-330","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/801285\/","title":{"rendered":"9 in 10 women aged 40 and over have officially joined Club 330"},"content":{"rendered":"<p>\t\t<img fetchpriority=\"high\" width=\"646\" height=\"431\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/SEI_316339023-1ee4.jpg\" class=\"article-image wp-image-29702293\" alt=\"Sleepy woman awake at night using smart phone lying in bed in her bedroom. Using mobile for chatting. Copy space\" decoding=\"sync\"\/><br \/>\n\t\tHave you ever been a member of Club 330? (Picture: Getty Images)<\/p>\n<p class=\"wp-block-paragraph\">Few\u00a0things\u00a0are\u00a0more\u00a0frustrating\u00a0than\u00a0a\u00a0<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/08\/30\/insomnia-debilitating-a-sleep-clinic-changed-everything-29466538\/\" data-type=\"post\" data-id=\"29466538\" rel=\"nofollow noopener\" target=\"_blank\">bad night\u2019s sleep<\/a>\u00a0\u2013\u00a0except,\u00a0perhaps,\u00a0being stuck next to a <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/09\/24\/bare-beaters-face-295-fine-blasting-loud-music-major-citys-buses-29649407\/\" data-type=\"post\" data-id=\"29649407\" rel=\"nofollow noopener\" target=\"_blank\">bare beater<\/a> blasting music in your ears at 7am the next morning.<\/p>\n<p class=\"wp-block-paragraph\">According to the NHS, at least one in three people in the UK suffer from <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/09\/24\/cant-get-comfy-night-bed-feels-like-heaven-morning-29648507\/\" data-type=\"post\" data-id=\"29648507\" rel=\"nofollow noopener\" target=\"_blank\">poor sleep<\/a> or struggle to get enough shut-eye.<\/p>\n<p class=\"wp-block-paragraph\">And for one particular group, their own bodies seem hellbent on sabotaging their rest \u2013 and many have no idea why.<\/p>\n<p class=\"wp-block-paragraph\">A recent survey has revealed that 84%\u00a0of women over 40 are regularly waking\u00a0up at\u00a0in the middle of\u00a0the night.<\/p>\n<p class=\"wp-block-paragraph\">And, oddly enough, their internal alarm clocks are all set for the exact same time: 3:30am.<\/p>\n<p class=\"wp-block-paragraph\">Could all these women be part of a late-night biker gang? Or is there something more scientific at play here?<\/p>\n<p>\t\t\t\tLook beyond the headlines\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">Get a curated list of the most important stories of the weekend every Sunday from our weekend editor Jess Austin.<\/p>\n<p class=\"wp-block-paragraph\">Look beyond the headlines with exclusive articles, emotive interviews and must-read explainers from our expert team of reporters across news, lifestyle and entertainment.<\/p>\n<p class=\"wp-block-paragraph\"><a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/newsletters\/the-sunday-edit\/?ito=factbox\" rel=\"nofollow noopener\" target=\"_blank\">Sign up here<\/a>.<\/p>\n<p>\t\t<img width=\"646\" height=\"431\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/SEI_316339029-9120.jpg\" class=\"article-image wp-image-29702294\" alt=\"middle aged woman depressed and stressed lying in bed looking at the clock from insomnia\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tWaking up at the same time night after night is emotionally and physically draining (Picture: Getty Images)<\/p>\n<p class=\"wp-block-paragraph\">Conducted by sleep technology firm <a href=\"https:\/\/simbasleep.com\" rel=\"nofollow noopener\" target=\"_blank\">Simba<\/a>, the poll of 1,000 UK women aged 40 and over reflects just how widespread the crisis is, with nine in 10 (92%) waking at least once before 7 am.<\/p>\n<p class=\"wp-block-paragraph\">What\u2019s even more frustrating is that, once awake, these women are losing an average of 33 minutes and 55 seconds of sleep trying desperately to drift off again.<\/p>\n<p class=\"wp-block-paragraph\">For more than a quarter (27%), the struggle can take closer to an hour, with at least 45 minutes spent tossing and turning before they can get back to sleep.<\/p>\n<p>\t\t\t\t\tAsk Metro<\/p>\n<p class=\"metro-disclaimer\">Use AI to go deeper into the stories you care about \u2013 powered by Metro and trusted publications.<\/p>\n<p class=\"wp-block-paragraph\">The 3:30am phenomenon, dubbed \u2018Club 330\u2019, is an unwanted membership impacting middle-aged women across the world.<\/p>\n<p>Keep waking up at the same time every night? Here\u2019s why\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Dr Zoe Gotts, sleep expert and consultant clinical psychologist, tells Metro that the hormonal changes women in their 40s and 50s experience play a direct role in this frustrating pattern.<\/p>\n<p class=\"wp-block-paragraph\">\u2018During perimenopause and <a data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/menopause\/\" rel=\"nofollow noopener\" target=\"_blank\">menopause<\/a>, fluctuating and declining oestrogen and progesterone can affect sleep regulation.<\/p>\n<p class=\"wp-block-paragraph\">\u2018Women may experience night sweats, temperature changes and increased sensitivity to disturbances, all of which can make sleep more fragmented.\u2019<\/p>\n<p class=\"wp-block-paragraph\">Zoe adds that progesterone in particular \u2018also has a relationship with the brain\u2019s calming systems\u2019, so any hormonal changes can then influence how easily we settle and stay asleep.<\/p>\n<p class=\"wp-block-paragraph\">Despite affecting almost half of the global population, there is still a significant lack of understanding about the immense <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/08\/17\/excruciating-side-effect-plaguing-women-sex-29396888\/\" data-type=\"post\" data-id=\"29396888\" rel=\"nofollow noopener\" target=\"_blank\">hormonal<\/a> transformation middle-aged women experience.<\/p>\n<p>\t\t<img width=\"646\" height=\"431\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/SEI_316341637-a595.jpg\" class=\"article-image wp-image-29702485\" alt=\"Close-up of a woman pouring herself hot filter coffee to a mug while staying at home.\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThese significant hormonal transformations can have an impact on every element of a woman\u2019s life (Picture: Getty Images)<\/p>\n<p class=\"wp-block-paragraph\">In one particularly harrowing study, published in Post Reproductive Health, researchers collected data from 829 postmenopausal women through an online survey in May 2021.<\/p>\n<p class=\"wp-block-paragraph\">They found that 49% of participants did not feel informed about the menopause and 62.7% had found it either difficult or very difficult \u2013 with women describing their experiences as a \u2018nightmare\u2019 and \u2018awful\u2019.<\/p>\n<p class=\"wp-block-paragraph\">While most women will have heard horror stories about hot flushes, other physical and emotional symptoms are often bushed over.<\/p>\n<p>So, why at 3:30am specifically?<\/p>\n<p class=\"wp-block-paragraph\">Now, Zoe can\u2019t pinpoint exactly why so many women seem to wake up at 3.30am on the dot.\u00a0\u00a0But, she has some theories.<\/p>\n<p class=\"wp-block-paragraph\">\u2018There is a physiological reason why waking becomes more likely during the second half of the night,\u2019 she explains. \u2018Our sleep architecture changes as the night progresses: we experience less deep sleep and more lighter sleep and REM sleep towards the early morning. This makes us more susceptible to waking, particularly if something else is disrupting our sleep.\u2019<\/p>\n<p class=\"wp-block-paragraph\">There\u2019s also, of course, stress and anxiety. For example, if someone is experiencing ongoing stress or <a data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/anxiety\/\" rel=\"nofollow noopener\" target=\"_blank\">anxiety<\/a>, their brain can remain more alert during the night.<\/p>\n<p class=\"wp-block-paragraph\">\u2018This can make normal brief awakenings more noticeable and, for some people, trigger a cycle of clock-watching, worrying about being awake and becoming increasingly frustrated about getting back to sleep,\u2019 Zoe shares.<\/p>\n<p>\t\t<img width=\"646\" height=\"431\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/SEI_316341626-4a34.jpg\" class=\"article-image wp-image-29702484\" alt=\"Close up of unrecognizable woman turning off her alarm clock on cell phone on a bed.\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tTrying to fall back asleep is often more of a mental challenge (Picture: Getty Images)<\/p>\n<p class=\"wp-block-paragraph\">One of the main things to remember, she adds, is that \u2018waking during the night isn\u2019t necessarily a sign that something is wrong.\u2019<\/p>\n<p class=\"wp-block-paragraph\">\u2018Brief awakenings are a normal part of sleep. The difficulty arises when we struggle to return to sleep or begin to associate waking with frustration, anxiety and the pressure to get back to sleep.\u2019<\/p>\n<p class=\"wp-block-paragraph\">While there\u2019s no quick fix, anyone desperate to break this nightmarish pattern should try to avoid checking the time if they wake up during the night.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Zoe explains that \u2018clock-watching can create a sense of urgency and activate the very alertness that makes it harder to fall asleep again.<\/p>\n<p class=\"wp-block-paragraph\">\u2018If you find yourself lying awake becoming increasingly frustrated, take the pressure off sleep. If you feel properly awake, get out of bed briefly, do something quiet and relaxing in low lighting, and return when you feel sleepy again.\u2019<\/p>\n<p class=\"wp-block-paragraph\">Ultimately, women shouldn\u2019t simply accept persistently disrupted sleep as an inevitable consequence of getting older. If sleep difficulties are ongoing, it\u2019s worth exploring any underlying causes.<\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/10\/12\/rare-unbearably-itchy-condition-brits-say-bane-existence-29700408\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">The rare unbearably itchy condition Brits say is the \u2018bane of their existence\u2019<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/10\/10\/cases-sexually-transmitted-diarrhoea-bug-exploding-uk-us-29697023\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Cases of \u2018sexually transmitted diarrhoea\u2019 bug are exploding in the UK and US<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/10\/09\/struggling-hit-fibre-goals-passion-fruit-jellies-contain-a-third-daily-target-29691456\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Struggling to hit your fibre goals? These passion fruit jellies contain a third of your daily target<\/a><\/p>\n<p><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\tComment now<\/p>\n<p>\t\t\tComments<br \/>\n\t\t<\/a><a data-ico=\"hyperlink-article\" class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\tAdd Metro as a Preferred Source on Google<\/p>\n<p>\t\t\t\tAdd as preferred source<br \/>\n\t\t\t<\/a>\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tThe Sunday Edit<\/p>\n<p>Look beyond the headlines with exclusive articles, emotive interviews and must-read explainers from our expert team of reporters across news, lifestyle and entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"Have you ever been a member of Club 330? (Picture: Getty Images) Few\u00a0things\u00a0are\u00a0more\u00a0frustrating\u00a0than\u00a0a\u00a0bad night\u2019s sleep\u00a0\u2013\u00a0except,\u00a0perhaps,\u00a0being stuck next to&hellip;\n","protected":false},"author":2,"featured_media":801286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[59,102,656,655,657,370,56,54,55],"class_list":["post-801285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-gb","tag-health","tag-health-advice","tag-lifestyle","tag-menopause","tag-sleep","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/801285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=801285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/801285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/801286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=801285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=801285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=801285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}