life insurance<\/a> into asset management, health, wealth and insurance. The new logo is a modernised, simplified version of its sun globe design, built for digital use.<\/p>\nThe rebrand will roll out in phases across its markets and businesses, starting with high-impact digital and client-facing channels. Sunlife said customers may see both the old and new branding during the transition.<\/p>\n
\u201cBy bringing the strength of Sunlife together under one clear global identity, we create deeper relationships, serve more of our Clients\u2019 needs and unlock new opportunities for growth,\u201d said Kevin Strain, president and chief executive.<\/p>\n
The research behind it<\/p>\n
Sunlife released global research alongside the rebrand. The survey of adults in Canada, the US, Hong Kong, the Philippines, Vietnam, Indonesia, Malaysia and Singapore,\u00a0found wide gaps between what people say matters and the plans they have in place.<\/p>\n
Across the eight markets, 61% said protecting against the costs of an unexpected illness or accident was very important, but only 33% had a full plan. Some 60% said securing their family\u2019s future was very important, while 31% had a full plan. The largest gap was in caregiving: 57% said being able to care for an ageing or sick family member was very important, but just 27% had a full plan. For retirement, 56% rated having a plan as very important and 31% had one.<\/p>\n
Planning steps lagged further. While 53% believed they were on track to leave their family the financial support they wanted, only 37% had named beneficiaries on their accounts or insurance, 26% had a will, and 24% had met a financial adviser. Three-quarters (75%) said access to trustworthy financial planning advice would make them more confident about the future.<\/p>\n
Earnscliffe conducted the 15-minute online survey for Sunlife from September 10 to 25, using panels from Leger and Prodege. The headline figures are averages across the eight markets, not population-weighted results.<\/p>\n
What it means for UK advisers<\/p>\n
Clients holding SunLife policies, or considering the brand\u2019s over-50s products, may see coverage of the Canadian rebrand and assume their insurer has changed. It has not, and advisers can reassure them that Phoenix\u2019s SunLife business is unaffected.<\/p>\n
The research covers markets outside the UK, but its findings echo themes familiar to UK advisers: the gap between how much people say protection matters and the cover they actually hold, and the value clients place on trusted advice.<\/p>\n","protected":false},"excerpt":{"rendered":"The Toronto-based insurer drops the space in its name. It sold its UK life business to Phoenix in…\n","protected":false},"author":2,"featured_media":804284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,189841,50,74358,264080,56,54,55],"class_list":["post-804283","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-new-logo","tag-news","tag-sun-life","tag-sunlife","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/804283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=804283"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/804283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/804284"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=804283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=804283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=804283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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