{"id":805638,"date":"2026-10-17T14:30:12","date_gmt":"2026-10-17T14:30:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/805638\/"},"modified":"2026-10-17T14:30:12","modified_gmt":"2026-10-17T14:30:12","slug":"if-ai-were-asked-to-make-miso-it-would-taste-like-this-the-best-and-worst-supermarket-miso-tasted-and-rated-food","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/805638\/","title":{"rendered":"\u2018If AI were asked to make miso, it would taste like this\u2019: the best (and worst) supermarket miso, tasted and rated | Food"},"content":{"rendered":"<p class=\"dcr-1s160rg\">Miso is a simple product that\u2019s traditionally made by fermenting pulses (usually soya beans) with salt and koji, typically a grain (rice or barley, and more recently oats, say) inoculated with Aspergillus oryzae mould. Bar one fabulous exception, however, our supermarkets seem to have flipped the \u201cyou get what you pay for\u201d adage on its head when it comes to miso: the least authentic and most processed products in this test were also some of the most expensive, even though they\u2019re little more than synthetic imitations cut with thickeners, colourants, acidulants and preservatives.<\/p>\n<p class=\"dcr-1s160rg\">I asked my friend Jono Hope from <a href=\"https:\/\/www.slowsauce.co.uk\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Slow Sauce<\/a>, a miso and shoyu brewery in Scotland, for advice, and he told me not to taste it straight from the jar; its intense, salty flavour would ruin my palate. Instead, he advised mixing a teaspoon with warm water, then drinking it \u2013 \u201cthe soup test\u201d.<\/p>\n<p>The best supermarket miso pastesBest overall:<br \/>\n <br \/>Hikari Maru-Yu additive-free koji miso<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a35.49 for 375g at the Japan Centre (\u00a31.46\/100g) (opens in a new tab)\" href=\"https:\/\/www.japancentre.com\/en\/products\/5025-hikari-maruyu-additive-free-koji-miso\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a35.49 for 375g at the Japan Centre (\u00a31.46\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2605\u2605<\/p>\n<p class=\"dcr-1s160rg\">A glossy, burnt sienna paste with a granular texture and rich, floral, sweet and earthy aroma. Soup test: fresh, sweet on the nose, with a salty, fruity flavour. Made simply.<\/p>\n<p>Best bargain:<br \/>\n <br \/>Yutaka organic miso paste<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a33.30 for 300g at Sainsbury\u2019s (\u00a31.10\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.sainsburys.co.uk%2Fgroceries%2Fproduct%2Fyutaka-organic-miso-paste-300g&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a33.30 for 300g at Sainsbury\u2019s (\u00a31.10\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2605\u2605<\/p>\n<p class=\"dcr-1s160rg\">A very smooth, sienna-coloured caramel paste with a velvety texture and yeasty, umami aroma. The soup is mild and very sweet, with notes of barley. Great Taste two-star winner in 2024. A perfectly simple recipe formula (34% soya beans, rice, 11.9% salt) and incredible value.<\/p>\n<p>And the rest \u2026Slow Sauce organic pink miso<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a313 for 200g at Slow Sauce (\u00a36.50\/100g) (opens in a new tab)\" href=\"https:\/\/www.slowsauce.co.uk\/products\/organic-pink-miso-draft\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a313 for 200g at Slow Sauce (\u00a36.50\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2605\u2605<\/p>\n<p class=\"dcr-1s160rg\">A coarse yellow paste with a sweet and fruity aroma. Soup test: a soft, sweet lactic aroma and a clean taste. Made with Scottish oat koji, flamingo peas and sea salt, all magnified through the slow fermentation. Sweet, young, funky and alive \u2013 and this week\u2019s best splurge.<\/p>\n<p>Clearspring organic brown rice miso<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a35 for 300g at Waitrose (\u00a31.67\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.waitrose.com%2Fecom%2Fproducts%2Fclearspring-organic-brown-rice-miso%2F521421-140160-140161&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a35 for 300g at Waitrose (\u00a31.67\/100g)<\/a><a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a35.10 for 300g at Ocado (\u00a31.70\/100g) (opens in a new tab)\" href=\"https:\/\/www.ocado.com\/products\/clearspring-organic-brown-rice-miso-paste\/71229011\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a35.10 for 300g at Ocado (\u00a31.70\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2605\u2606<\/p>\n<p class=\"dcr-1s160rg\">A shiny, dark chocolate brown paste with an unfathomably rich and mature soy sauce aroma. Soup test: a sweet, subtle aroma, and a deep, meaty, mushroom flavour with an underlying sour twang. Made from brown rice koji.<\/p>\n<p>Miso Tasty red miso<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a33.10 for 200g at Tesco (\u00a31.55\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.tesco.com%2Fshop%2Fen-GB%2Fproducts%2F322058658&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a33.10 for 200g at Tesco (\u00a31.55\/100g)<\/a><a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a33.10 for 200g at Amazon (\u00a31.55\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.amazon.co.uk%2FMiso-Tasty-Aka-Cooking-Paste%2Fdp%2FB07531WNY2&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a33.10 for 200g at Amazon (\u00a31.55\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">A matt, umber-violet paste with a smooth texture and deep, rich and floral aroma. Soup test: a sweet, fruity scent and a rich but mildly astringent taste. Made to a simple formula. Great Taste one star in 2025.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-37\" class=\"dcr-76akua\">skip past newsletter promotion<\/a><\/p>\n<p class=\"dcr-vf9hps\">Sign up to The Filter<\/p>\n<p class=\"dcr-djbwnz\">Get the best shopping advice from the Filter team straight to your inbox. The Guardian\u2019s journalism is independent. We will earn a commission if you buy something through an affiliate link.<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1792247412_989_379.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-gx9601\"\/><\/p>\n<p id=\"EmailSignup-skip-link-37\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p>Marukome miso with dashi<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a35.99 for 375g at Japan Centre (\u00a31.60\/100g) (opens in a new tab)\" href=\"https:\/\/www.japancentre.com\/en\/products\/3146-marukome-miso-with-dashi\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a35.99 for 375g at Japan Centre (\u00a31.60\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2605\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">A glossy, yellow paste with a super-smooth texture and a deep, smoky, fishy aroma. Soup test: a smoked bonito and fruity, sweet sake lees aroma, perfect for instant miso soups and noodles. An ultra-processed recipe, though, including MSG, bonito, disodium inosinate and disodium guanylate.<\/p>\n<p>Itsu traditional Miso\u2019easy<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a32 for 105g (5 x 21g sachets) at Asda (\u00a31.90\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.asda.com%2Fgroceries%2Fproduct%2F7268000&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a32 for 105g (5 x 21g sachets) at Asda (\u00a31.90\/100g)<\/a><a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a32 for 105g (5 x 21g sachets) at Ocado (\u00a31.90\/100g) (opens in a new tab)\" href=\"https:\/\/www.ocado.com\/products\/itsu-traditional-miso-easy-5x21g\/402552011\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a32 for 105g (5 x 21g sachets) at Ocado (\u00a31.90\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2605\u2606\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">Thin, glossy, caramel-coloured paste with the aroma of ethanol, acetic acid and soy sauce. Soup test: mild, sweet and simple in flavour. Made with 53% miso cut with water, alcohol and yeast extract.<\/p>\n<p>Blue Dragon miso paste<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a32 for 135g at Morrisons (\u00a31.48\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fgroceries.morrisons.com%2Fproducts%2FBlue-Dragon-Miso-Paste-135g%2F114970961&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a32 for 135g at Morrisons (\u00a31.48\/100g)<\/a><a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a32.50 for 135g at Asda (\u00a31.85\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.asda.com%2Fgroceries%2Fproduct%2F9246349&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a32.50 for 135g at Asda (\u00a31.85\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2606\u2606\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">A thin, glossy, brown sugar-coloured paste with a sour but rounded umami aroma. Soup test: an acidic aroma and intensely salty taste with rich umami notes in the background. It\u2019s 55% miso paste cut with salt, sugar, acidity regulators and preservatives.<\/p>\n<p>Sainsbury\u2019s Inspired to Cook miso paste<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a31.90 for 100g at Sainsbury\u2019s (\u00a31.90\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.sainsburys.co.uk%2Fgroceries%2Fproduct%2Fsainsburys-miso-paste-100g&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a31.90 for 100g at Sainsbury\u2019s (\u00a31.90\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2605\u2606\u2606\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">A thin, ochre paste with an acidic umami aroma. Soup test: sour-forward with a rounded, earthy flavour. Made with 45% miso paste cut with cornflour, acidity regulator and preservative potassium sorbate.<\/p>\n<p>Tesco miso paste<a rel=\"sponsored noreferrer noopener nofollow\" target=\"_blank\" aria-label=\"\u00a31.80 for 100g at Tesco (\u00a31.80\/100g) (opens in a new tab)\" href=\"https:\/\/go.skimresources.com\/?id=114047X1572903&amp;url=https%3A%2F%2Fwww.tesco.com%2Fshop%2Fen-GB%2Fproducts%2F304368111&amp;sref=https:\/\/www.theguardian.com\/thefilter\/2026\/oct\/17\/best-worst-supermarket-miso-tasted-rated&amp;xcust=abTestParticipations%7Cfronts-and-curation-editorial-test%3Aa\" data-component=\"in-body-product-link-button\" data-ignore=\"global-link-styling\" data-link-name=\"product link button primary\" data-spacefinder-role=\"inline\" data-x-cust-component-id=\"product-link-block\" class=\"dcr-1g18dov\">\u00a31.80 for 100g at Tesco (\u00a31.80\/100g)<\/a><\/p>\n<p class=\"dcr-1s160rg\">\u2606\u2606\u2606\u2606\u2606<\/p>\n<p class=\"dcr-1s160rg\">A thin, shiny, yellow paste with an odd sour but still umami aroma. Soup test: unexpectedly sour. If AI were asked to make miso, I expect it would taste like this synthetic impression of miso that\u2019s nothing like the real thing. Contains citric acid, colour (plain caramel) and potassium sorbate.<\/p>\n<p class=\"dcr-1s160rg\">For more, read the <a href=\"https:\/\/www.theguardian.com\/thefilter\/2026\/jun\/06\/best-worst-supermarket-sushi-tasted-rated\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">best (and worst) supermarket sushi, tasted and rated<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Miso is a simple product that\u2019s traditionally made by fermenting pulses (usually soya beans) with salt and koji,&hellip;\n","protected":false},"author":2,"featured_media":805639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-805638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/805638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=805638"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/805638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/805639"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=805638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=805638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=805638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}