{"id":807602,"date":"2026-10-19T13:48:15","date_gmt":"2026-10-19T13:48:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/807602\/"},"modified":"2026-10-19T13:48:15","modified_gmt":"2026-10-19T13:48:15","slug":"maxon-ones-brand-identity-unfolds-through-motion-design","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/807602\/","title":{"rendered":"maxon one\u2019s brand identity unfolds through motion design"},"content":{"rendered":"<p>MODULAR LOGO SYSTEM UNIFIES MAXON\u2019S CREATIVE SOFTWARE layout<\/p>\n<p>\u00a0<\/p>\n<p>Motion designer Casey Gu creates the Maxon One Brand Expression Film to introduce a unified visual identity across Maxon\u2019s suite of creative tools. The project translates a modular logo system into motion, establishing a visual connection between products spanning 2D and 3D design, motion graphics, and visual effects. Rather than treating each product as an isolated identity, the film explores how distinct visual characteristics can coexist within a shared brand framework.<\/p>\n<p>\u00a0<\/p>\n<p>Led by Leo Hageman, Director of Brand &amp; Creative, the new identity brings together Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves through a consistent geometric language. Its modular, honeycomb-inspired forms provide the structural basis for this relationship, creating continuity across a diverse range of tools while maintaining room for individual product identities.<\/p>\n<p><img loading=\"lazy\" alt=\"unified by honeycomb geometry, maxon one\u2019s brand identity unfolds through motion design - 1\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/maxon-ones-brand-identity-unfolds-through-motion-design-1-6ac83385ad98a.jpg\" width=\"818\" height=\"460\"\/>all images \u00a9Casey Gu<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>motion design balances abstract geometry with brand motifs<\/p>\n<p>\u00a0<\/p>\n<p>For <a href=\"https:\/\/axisxyg.com\/\" target=\"_blank\" rel=\"noopener nofollow\">motion designer<\/a> Casey Gu, the central challenge was translating the modular visual system into motion while balancing abstraction with product recognition. Using geometric forms, unique transitions, and rhythmic movement, Casey developed a visual narrative that highlights the signature features of each tool while maintaining a consistent visual language across the ecosystem.<\/p>\n<p>\u00a0<\/p>\n<p>The animated sequences extend the logo system beyond static marks, using movement to express both individual product identities and their relationships within the broader suite. Shared geometric elements establish continuity, while variations in composition and motion reflect the different functions of each tool. Together, these elements create a flexible visual framework that connects Maxon\u2019s products without diminishing their individual identities.<\/p>\n<p><img loading=\"lazy\" alt=\"unified by honeycomb geometry, maxon one\u2019s brand identity unfolds through motion design - 2\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/maxon-ones-brand-identity-unfolds-through-motion-design-2-6ac83385ada11.jpg\" width=\"818\" height=\"460\"\/>Cinebench | Evaluating your computer\u2019s hardware capabilities<img loading=\"lazy\" alt=\"unified by honeycomb geometry, maxon one\u2019s brand identity unfolds through motion design - 3\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/maxon-ones-brand-identity-unfolds-through-motion-design-3-6ac83385ada5a.jpg\" width=\"818\" height=\"460\"\/>Cinema 4D | Powerful modeling, procedural animation, fast simulation<img loading=\"lazy\" alt=\"unified by honeycomb geometry, maxon one\u2019s brand identity unfolds through motion design - 4\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/maxon-ones-brand-identity-unfolds-through-motion-design-4-6ac83385ada9c.jpg\" width=\"818\" height=\"460\"\/>ZBrush | Digital sculpting, modeling and painting<\/p>\n","protected":false},"excerpt":{"rendered":"MODULAR LOGO SYSTEM UNIFIES MAXON\u2019S CREATIVE SOFTWARE layout \u00a0 Motion designer Casey Gu creates the Maxon One Brand&hellip;\n","protected":false},"author":2,"featured_media":807603,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-807602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/807602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=807602"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/807602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/807603"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=807602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=807602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=807602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}