{"id":807818,"date":"2026-10-19T18:40:19","date_gmt":"2026-10-19T18:40:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/807818\/"},"modified":"2026-10-19T18:40:19","modified_gmt":"2026-10-19T18:40:19","slug":"were-using-ai-xbox-business-strategist-claims-he-could-be-fired-because-i-told-you-the-truth-that-nobody-wants-you-to-know","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/807818\/","title":{"rendered":"We’re using AI”: Xbox business strategist claims he could be fired “because I told you the truth that nobody wants you to know"},"content":{"rendered":"

Senior Business Strategy Manager at Microsoft (Xbox), Brandon Stirrup, has recently taken to social media to address the elephant in the room: AI<\/a>. Having spent his weekend creating what he calls his \u201clittle bad game\u201d with no prior experience in game development, Stirrup has made a bold acknowledgment that Western fans likely won\u2019t be happy to hear.<\/p>\n

Look if I\u2019m fired tomorrow it will be because I told you the truth that nobody wants you to know. You can make a game with a simple prompt and yes you can make custom, tailored games. Everything you want in a game is right there for the taking, for better or worse.<\/p>\n

Brandon Stirrup, Microsoft<\/p>\n

It is true, mind you, that you can prompt a game into existence. The quality of those games will always be up for debate, but it\u2019s no secret that the barriers to entry for game development are shrinking, whether for better or worse, as Stirrup says, with an apparent sense of unease.<\/p>\n

“Watch and see” \u2014 Is Stirrup breaking rules?<\/p>\n

\n

\"Xbox\n<\/p>\n

Xbox Labs now focuses on emerging tech and AI experiments. (Image credit: Xbox)<\/p>\n

Stirrup argues<\/a> that the gaming industry is uniquely resistant to this shift. \u201cGaming is the only industry slow-walking the transition because users have negative sentiment. Everyone else accepts reality,\u201d he claimed.<\/p>\n

<\/p>\n

He also added<\/a>, \u201cGaming is the only industry where leaders are afraid to talk about ai. Users want the truth. We\u2019re using AI.\u201d<\/p>\n

It\u2019s quite the admission, but it doesn\u2019t come as a surprise, at least to me. While Xbox CEO Asha Sharma has been rather hesitant to fully embrace AI, we did just recently get Xbox Labs<\/a>, an initiative to explore AI-driven game development and modding.<\/p>\n

For what it\u2019s worth, I hope Stirrup doesn\u2019t get fired over these comments<\/a>. As weird and scary as AI can be, I imagine many developers are using it, even ones you might not expect, like Capcom<\/a>, which has admitted to its use<\/a>.<\/p>\n

The issue comes down to how AI is being used. As good a tool as it is, developers still need to understand what is being created by AI; otherwise, you end up with a hotbed of spaghetti code, which just leads to more issues down the line.<\/p>\n

Do let me know how you feel about Stirrup\u2019s comments. Do you agree, disagree, or land somewhere in the middle? And don\u2019t forget to take part in our poll!<\/p>\n

<\/p>\n

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\"Click\n<\/p>\n

<\/a><\/p>\n

Join us on Reddit at r\/WindowsCentral <\/a>to share your insights and discuss our latest news, reviews, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"Senior Business Strategy Manager at Microsoft (Xbox), Brandon Stirrup, has recently taken to social media to address the…\n","protected":false},"author":2,"featured_media":807819,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-807818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/807818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=807818"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/807818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/807819"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=807818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=807818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=807818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}