{"id":808640,"date":"2026-10-20T13:36:13","date_gmt":"2026-10-20T13:36:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/808640\/"},"modified":"2026-10-20T13:36:13","modified_gmt":"2026-10-20T13:36:13","slug":"new-name-for-canyon-sram-as-sponsor-steps-up-after-zondacrypto-termination","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/808640\/","title":{"rendered":"New name for Canyon-SRAM as sponsor steps up after zondacrypto termination"},"content":{"rendered":"

Canyon-SRAM<\/a> have registered as Canyon-SRAM Scalable Capital for 2027, ushering in a new title sponsor after their split from zondacrypto earlier this year.<\/p>\n

Scalable Capital came on board at the team in August <\/a>as a non-naming sponsor, with their logo appearing on the team’s vehicle and helmets, but they will step up a level in 2027 as a third title sponsor.<\/p>\n

<\/p>\n

After bringing zondacrypto on as a title partner at the start of 2025, Canyon-SRAM terminated their contract with the cryptocurrency company <\/a>in May, citing “breaches of contract”. The Polish company shut down its website in April 2026 and has not returned to normal service since.<\/p>\n

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Canyon-SRAM officially changed their branding and team name on August 1, back to just the two main sponsors who have been on board since 2016, but will continue as Canyon-SRAM Scalable Capital in 2027.<\/p>\n

“Having Scalable Capital join Canyon-SRAM is a strong statement for women\u2019s cycling”, the team’s commercial director Jonas Moslein said when the bank first came on board.<\/p>\n

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“Beyond the commercial opportunity, we share a common ambition to break down barriers, empower women and inspire the next generation. We firmly believe this partnership has the potential to create a lasting impact far beyond racing.”<\/p>\n

Scalable Capital is a German digital banking and investment platform and fully regulated bank, based in Munich but operating across Europe. Sponsoring Canyon-SRAM earlier this year was their first foray into cycling sponsorship, and they are now taking their involvement one step further with title sponsor status.<\/p>\n

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Canyon-SRAM are facing a transition period in 2027, having said goodbye to their star rider Kasia Niewiadoma-Phinney as she departs for Lidl-Trek <\/a>and they look to reshape their future goals and ambitions around young and new riders.<\/p>\n

It is not known how long the deal with Scalable Capital is, but the team have riders under contract until the end of 2029.<\/p>\n

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