{"id":808948,"date":"2026-10-20T20:28:17","date_gmt":"2026-10-20T20:28:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/808948\/"},"modified":"2026-10-20T20:28:17","modified_gmt":"2026-10-20T20:28:17","slug":"new-foreign-brands-entering-russia-drop-from-11-to-5-in-2026-united24-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/808948\/","title":{"rendered":"New Foreign Brands Entering Russia Drop From 11\u00a0to\u00a05\u00a0in\u00a02026 \u2014 UNITED24 Media"},"content":{"rendered":"

The number of\u00a0new foreign brands entering Russia fell by\u00a0more than half in\u00a0the first nine months of\u00a02026, as\u00a0weak consumer demand, higher taxes, economic uncertainty, and payment and logistics problems made the market less attractive, The Moscow Times reported on\u00a0October\u00a020.<\/p>\n

Between January and September, five new foreign brands entered<\/a> the Russian market, compared with 11\u00a0during the same period in\u00a02025, according to\u00a0NF\u00a0Group data cited by\u00a0the Russian state media outlet. CORE.XP separately recorded six new foreign brands since the start of\u00a0the year.<\/p>\n

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The figures were well below earlier expectations. Nikoliers had forecast that 20\u00a0new foreign brands would enter Russia during 2026, which would have represented a\u00a033% annual increase.<\/p>\n

Analysts cited by\u00a0The Moscow Times attributed the slowdown to\u00a0a\u00a0growing tax burden, weaker consumer activity, economic uncertainty, and continued difficulties with logistics and payments.<\/p>\n

Brands from T\u00fcrkey, China, the CIS, and the Middle East had until recently retained the strongest potential for entering the Russian market, according to\u00a0CMWP\u00a0 retail real estate head Zulfiya Shilyaeva.<\/p>\n

Domestic brand expansion has also weakened sharply. Only one new Russian brand has entered the market since the start of 2026, compared with seven during the same period last year.<\/p>\n

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IBC Real Estate research head Ekaterina Nogai linked the decline to\u00a0lower shopping-center traffic and more cautious consumer behavior.<\/p>\n

Focus Technologies data showed that the Mall Index, which measures visitors per 1,000 square meters of\u00a0retail space, fell 2% year-on-year in\u00a0the first half of\u00a02026. Sales at\u00a0traditional shopping malls dropped 20% over the same period.<\/p>\n

The difficult environment is\u00a0also affecting brands already operating in\u00a0Russia. Seven foreign brands have left the Russian market since the beginning of\u00a02026, matching the total number that exited during all of\u00a02025, The Moscow Times reported.<\/p>\n

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Even major retailers are being forced to\u00a0rethink their business models, close or\u00a0optimize unprofitable stores, and focus more heavily on\u00a0online sales, Nogai noted.<\/p>\n

In\u00a0the first half of\u00a02026, optimization measures affected 39\u00a0brands, according to\u00a0figures cited by\u00a0The Moscow Times.<\/p>\n

Russia\u2019s weakening retail environment comes as\u00a0pressure on\u00a0the federal budget is\u00a0also intensifying. On\u00a0October 18, Ukraine\u2019s Foreign Intelligence Service reported that Russia\u2019s budget deficit had reached<\/a> $61.08 billion in\u00a0the first nine months of\u00a02026, already 37% above the Kremlin\u2019s original full-year target, while oil and gas revenues fell 17.2%.<\/p>\n

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