{"id":809198,"date":"2026-10-21T01:46:09","date_gmt":"2026-10-21T01:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/809198\/"},"modified":"2026-10-21T01:46:09","modified_gmt":"2026-10-21T01:46:09","slug":"ali-g-is-back-but-is-sacha-baron-cohens-character-past-its-sell-by-date","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/809198\/","title":{"rendered":"Ali G is back. But is Sacha Baron Cohen&#8217;s character past its sell-by date?"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">When Ali G first arrived on our screens, characters like him were far more common, says social psychologist Amy Kean. She argues they are no longer &#8220;culturally relevant&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Ali G, Little Britain, Catherine Tate, all of those comedians and sketch shows, they made the voice the joke,&#8221; says Kean, who has written on accentism, drawing from her experiences being teased for her Essex accent.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I remember going to school in the 90s and people would take the piss out of anyone whose voice wasn&#8217;t exactly the same as everyone else&#8217;s.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Baron Cohen has in the past suggested that his character had a knack for pushing powerful interviewees into uncomfortable territory by playing with biases and expectations. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Speaking on The Late Show with Stephen Colbert in 2020, Baron Cohen reflected on interviewing Donald Trump for Da Ali G Show, and recalled how the programme&#8217;s producer was a well-spoken Englishman who Trump had assumed would be conducting the interview.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I remember Donald Trump looking at me, and I&#8217;m wearing a sweatsuit,&#8221; Baron Cohen said. &#8220;His face dropped. He was immediately furious that he was going to have to speak to somebody from a lower-class borough rather than this rather astute Etonian producer.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Writing for Time magazine in 2020, Baron Cohen said: &#8220;By getting people to reveal what they really believe, I have at times exposed the ignorance, bigotry and conspiratorial delusions that often lurk just below the surface of our modern lives.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Yet, when discussing the upcoming sequel on CBS on Tuesday, Baron Cohen&#8217;s &#8220;primary objective&#8221; appeared less ideological &#8211; to &#8220;get people to laugh really hard&#8221;. Though he added that &#8220;smuggled in there is a bit of satire&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The actor is no stranger to putting himself in potentially dangerous situations for his comedy. In a previous film, he infiltrated a gun rally, disguised as a &#8220;right-wing singer&#8221;, while secretly wearing a bulletproof vest. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Once members of the crowd realised they were being mocked, Baron Cohen was escorted into a getaway vehicle as an angry crowd &#8220;started pounding on the vehicle with their fists&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Judging by Baron Cohen&#8217;s description of the upcoming film, there may be further potential for danger. He told CBS he wanted to examine &#8220;conspiracies and lies&#8221; and test whether &#8220;we, in a matter of hours, could turn intelligent people who believed in the theory of race replacement into murderers&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Colton Dunn, one of the film&#8217;s black writers, questioned why Baron Cohen would put himself in danger, where interview subjects might react violently, if his intentions were racist. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;From my point of view, Ali G is not a racist character. Ali G is a tool to expose racists,&#8221; Dunn told Deadline.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;That&#8217;s why I signed on. I wouldn&#8217;t sign on to work with somebody that I thought was racist, that&#8217;s against everything that I&#8217;ve done,&#8221; he added.<\/p>\n","protected":false},"excerpt":{"rendered":"When Ali G first arrived on our screens, characters like him were far more common, says social psychologist&hellip;\n","protected":false},"author":2,"featured_media":809199,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":["post-809198","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/809198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=809198"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/809198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/809199"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=809198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=809198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=809198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}