{"id":813817,"date":"2026-10-25T21:46:09","date_gmt":"2026-10-25T21:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/813817\/"},"modified":"2026-10-25T21:46:09","modified_gmt":"2026-10-25T21:46:09","slug":"honos-label-branding-for-temper-cider-animates-the-last-rally-of-the-2008-wimbledon-final","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/813817\/","title":{"rendered":"Hono\u2019s label branding for Temper cider animates the last rally of the 2008 Wimbledon final"},"content":{"rendered":"<p data-block-key=\"5hcvf\">During a discussion about legendary tennis games, Temper\u2019s team mentioned <a href=\"https:\/\/www.youtube.com\/watch?v=mHsg2M25PzY\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the famously long 2008 Wimbledon final between Nadal and Federer.<\/a> But rather than trying to visualise almost five full hours of tennis, Hono became fixated on the idea of graphically translating the match point for the ciders packaging, on a grid of green and purple. \u201cWe went for the moment the win was decided: the final four seconds, broken into 60 frames. One frame, one bottle,\u201d Sebastian shares.<\/p>\n<p data-block-key=\"e7pb3\">Once the studio had drawn up its 60 frames of action, they could have printed 60 perfectly rendered labels. \u201cBut that felt wrong for Temper,\u201d Sebastian says. Instead, they collaborated with Risograph print studio Herr &amp; Frau Rio in Munich who printed one base label design for all the bottles. Hono then finished and numbered each of these by hand: \u201cThe ball isn\u2019t printed; it\u2019s punched out, so when light comes through the bottle, the cider becomes the ball,\u201d Sebastian explains. This hand-cut element wasn\u2019t the only thing that created movement in the packaging\u2019s design: \u201cRiso is interesting precisely because it refuses to reproduce anything perfectly. Colours shift, registration moves, no two impressions are the same. When we digitised all 60 labels and animated them, those tiny printing differences started moving too.\u201d<\/p>\n<p data-block-key=\"120qm\">As is always the case with stop motion, each label only makes sense as part of the sequence, \u201cso we couldn\u2019t really see the result until all 60 were finished, scanned and played back on a screen. If a frame was off, we would only have found out at the very end, and fixing it would have meant going back to print and handwork,\u201d Sebastian ends. \u201cThat made the moment we first pressed play quite tense. It took Nadal four seconds to win that point. It took us considerably longer to draw it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"During a discussion about legendary tennis games, Temper\u2019s team mentioned the famously long 2008 Wimbledon final between Nadal&hellip;\n","protected":false},"author":2,"featured_media":813818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-813817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/813817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=813817"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/813817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/813818"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=813817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=813817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=813817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}