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The Essential Phone (PH-1) is a weird little blip on Android\u2019s history. Gone, but not totally forgotten. However, one of the few remaining traces of the Essential brand has now been wiped from Twitter\/X, as Nothing has its own plans for the branding.<\/p>\n
When Essential shut down in 2020, the company\u2019s online presence effectively hit pause. There was no real \u201cconclusion,\u201d only an abrupt end. On Twitter\/X, Essential\u2019s final post<\/a> was for a PH-1 software update. Prior to that, however, the account had teased <\/a>Essential\u2019s \u201cGem\u201d smartphone and documented Essential\u2019s rather stellar reputation for software updates.<\/p>\n That\u2019s since been purged. <\/p>\n While the Internet Archive still shows<\/a> the old account (in the pre-\u201cX\u201d days), @Essential is now an account owned and operated by Nothing. The account now focuses on highlighting Nothing\u2019s Essential Space. The only post on the account from the pre-Nothing days is a from a former Essential employee highlighting PH-1\u2019s portrait mode feature.<\/p>\n \tAdvertisement – scroll for more content<\/p>\n \t\t We had first reported back in 2021<\/a> that Nothing had purchased the Essential brand which, as the company recently confirmed, was all about the branding. At one point, Carl Pei\u2019s company was going to be called \u201cEssential\u201d<\/a> before it pivoted to the Nothing name we know today.<\/p>\n More on Nothing:<\/p>\n Follow Ben:\u00a0Twitter\/X<\/a>,\u00a0Threads<\/a>, Bluesky<\/a>, and\u00a0Instagram<\/a><\/p>\n FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n \t\t\t\t![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/image_4dc8be.png\")
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