However, yesterday’s announcement that Bianchi is ending its partnership with Bahrain Victorious at the end of this season has given Factor the opportunity to re-enter the men\u2019s WorldTour.<\/a> <\/p>\n Factor\u2019s racing department will have both men\u2019s and women\u2019s representation in the Tour, with Human Powered Health and Ma Petite Enterprise<\/a> on Factor bikes.<\/p>\n Reunited racers The new partnership will see Millar working once again with Rod Ellingworth, who managed the British team strategy for the 2011 UCI World Championships in Copenhagen, where Millar was road captain. The team secured gold with Mark Cavendish. The duo worked together again in 2012 for the London Olympics.<\/p>\n \u201cThis is the first time I\u2019ve been directly involved in the process of working with a men\u2019s WT team in my role at Factor,” Millar told BikeRadar. <\/p>\n “We group all our athlete and team support under Factor Racing, and having Bahrain Victorious within that structure is very exciting because it means our bikes will be back road racing at the highest level in the biggest races, which is where they belong. <\/p>\n “Not only that, I\u2019ll get to work with Rod Ellingworth again, which is a huge bonus as I have a lot of respect for him and believe he will be able to support us in R&D athlete feedback like few others can.\u201d<\/p>\n Factor founder and ex-racer Rob Gitelis told us: \u201cPersonally, I find it fitting that Factor was born in the UK, and next year, in our tenth anniversary year, Factor will be back at the highest level of racing in the UK at the Tour de France.\u201d<\/p>\n “At Factor, we have always believed that racing at the pinnacle of the sport is fundamental to who we are,” Gitelis added. “It’s where our ideas are challenged, where our engineering is tested, and where we continue to push ourselves forward. Bahrain Victorious shares our ambition and our belief that performance comes from challenging what is possible.\u201d<\/p>\n It\u2019s a sentiment echoed by Milan Er\u017een, managing director of Bahrain Victorious. \u201cWe have found a fantastic partner in Factor, a brand that shares our performance ethos and our ambition to be the best,” Er\u017een said. <\/p>\n “Factor is continuously innovating on the bike, with a huge focus on performance, which will enable our riders to have one of the best setups in the peloton. For us, it was important to find a partner that shares the same drive to continuously improve. <\/p>\n “We believe that by combining Factor\u2019s engineering expertise with the knowledge and feedback of our riders and performance team, we can push the boundaries of performance together and give our riders every opportunity to win at the very highest level.\u201d<\/p>\n Factor\u2019s partnership with Bahrain Victorious starts officially on 1 January 2027, so expect riders Matej Mohori\u010d, Rob Stannard and Oliver Stockwell, among others, to line up at the Tour Down Under aboard Factor\u2019s radical One<\/a> aero race bikes.<\/p>\n","protected":false},"excerpt":{"rendered":"Factor Bikes is back in the WorldTour after signing a new deal with Bahrain Victorious, with the team…\n","protected":false},"author":2,"featured_media":818598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,22979,216094,101,56,54,55],"class_list":["post-818597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-factor","tag-road-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/818597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=818597"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/818597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/818598"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=818597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=818597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=818597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/1318875777293-1clbisqprex76-7263eaf.jpg\")
Mark Cavendish takes gold at the 2011 World Championships in Copenhagen. AFP\/Getty Images<\/p>\n![\"David](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/David-Millar_Factor_05.jpg\")
David Millar and Factor founder Rob Gitelis riding the Migration gravel race. Factor<\/p>\n![\"Matej](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/10\/2025-UCI-gravel-world-championships_Matej-Mohoric_New-Merida-gravel-race-bike_004.jpg\")
Matej Mohori\u010d at the 2025 UCI Gravel World Championships. Merida<\/p>\n