{"id":819329,"date":"2026-10-31T03:18:09","date_gmt":"2026-10-31T03:18:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/819329\/"},"modified":"2026-10-31T03:18:09","modified_gmt":"2026-10-31T03:18:09","slug":"love-luck-and-magic-why-are-young-people-turning-to-online-witches","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/819329\/","title":{"rendered":"Love, luck and magic: Why are young people turning to online witches?"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A scroll through similar online retailers reveals a spell for every occasion, including spells promising to keep the rain away on your wedding day or to help you get tickets to a sold-out concert.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">A spokesperson for Etsy told BBC Scotland they have seen &#8220;growing interest&#8221; in &#8220;magical touches&#8221; for occasions like weddings.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">They said searches for spells for people trying to ensure sunshine on their big day have grown by 206% while general searches for wedding related-spells and witches are up 105%.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Whether they can actually deliver is another question entirely &#8211; in fact, Etsy rules say spells must be marketed as for entertainment purposes only.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">For Cahill, it&#8217;s not all about doing business.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The 24-year-old says that young people &#8211; though they are very used to thinking logically &#8211; are looking to believe in something magical.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She says that a lot of younger people feel lonely, and she wants to be a &#8220;safe space&#8221; for people, and to give them comfort.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;As humans we need to believe in something that is bigger than ourselves,&#8221; she said. &#8220;Curiosity is natural.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I think a lot of the time people know the answer they want, but are just looking for a bit of reassurance.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Even if magic isn&#8217;t real, if it helps someone feel more confident what is the harm?&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"A scroll through similar online retailers reveals a spell for every occasion, including spells promising to keep the&hellip;\n","protected":false},"author":2,"featured_media":819330,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[96,59,56,54,55],"class_list":["post-819329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/819329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=819329"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/819329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/819330"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=819329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=819329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=819329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}