{"id":83142,"date":"2025-08-21T18:02:12","date_gmt":"2025-08-21T18:02:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/83142\/"},"modified":"2025-08-21T18:02:12","modified_gmt":"2025-08-21T18:02:12","slug":"ai-giants-race-to-secure-user-data-via-global-deals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/83142\/","title":{"rendered":"AI giants race to secure user data via global deals"},"content":{"rendered":"<p>Amid an intense battle for supremacy, artificial-intelligence companies are forging alliances across industries and regions to help gather real-world data that can\u2019t be scraped from the internet.<\/p>\n<p>Over the past two months, OpenAI has tied up with e-commerce majors <a href=\"https:\/\/restofworld.org\/tag\/shopee\" aria-label=\"Click to learn more about Shopee.\" rel=\"nofollow noopener\" target=\"_blank\">Shopeei<\/a><a href=\"https:\/\/restofworld.org\/tag\/shopee\" rel=\"nofollow noopener\" target=\"_blank\">Shopee<\/a>Singapore-based Shopee, a subsidiary of Sea Ltd., is a major e-commerce platform that operates across Southeast Asia.<a href=\"https:\/\/restofworld.org\/tag\/shopee\" rel=\"nofollow noopener\" target=\"_blank\">READ MORE<\/a> and Shopify, while Google and <a href=\"https:\/\/www.airtel.in\/press-release\/07-2025\/airtel-partners-with-perplexity-powers-every-single-of-its-360mn-customers-with-perplexity-pro\/\" rel=\"nofollow noopener\" target=\"_blank\">Perplexity<\/a> have doled out free access to their advanced AI tools to some users in India. Experts believe these moves will help the companies access structured consumer queries, product behaviors, and transactional data \u2014 training signals that are often unavailable via public data alone.<\/p>\n<p>\u201cThese partnerships will provide them with diverse data sets that will help them to train their AI models better and generate more accurate outputs,\u201d Sameer Patil, director of the Centre for Security, Strategy &amp; Technology at global think tank Observer Research Foundation, told Rest of World. \u201cIt will also help them to innovate new ways to apply AI models in some particular sectors. This particularly applies to sectors where there is emphasis on hyper-customization and hyper-personalized offerings like fintech and health care.\u201d<\/p>\n<\/p>\n<p>\u201cAsia\u2019s young, tech-savvy population and high mobile penetration make it one of the fastest-growing markets for AI adoption and innovation,\u201d Oliver Jay, managing director of OpenAI International, said in a <a href=\"https:\/\/www.sea.com\/news\/362\" rel=\"nofollow noopener\" target=\"_blank\">statement announcing the partnership<\/a> with Sea. \u201cBy applying OpenAI\u2019s capabilities in areas like commerce, we look forward to working with Sea as they equip more businesses with smarter tools to manage operations and reach customers.\u201d<\/p>\n<p>Google, Perplexity, and OpenAI did not respond to specific queries about why they were entering global partnerships or offering their AI tools for free to some users. According to their privacy policies, all three companies collect user data for reasons like improving experience, creating and managing accounts, and training their models. Users can opt out of sharing their data to train models.<\/p>\n<p>Participating companies will have to ensure that the data sets are non-personalized and anonymized.\u201d<\/p>\n<p>China has already demonstrated how access to industry-specific data can provide a competitive edge.<\/p>\n<p>Earlier this month, Rest of World reported that China\u2019s AI drug discovery companies have <a href=\"https:\/\/restofworld.org\/2025\/ai-drug-discovery-startups-big-pharma-china\/\" rel=\"nofollow noopener\" target=\"_blank\">landed multibillion-dollar deals<\/a> with pharmaceutical companies like AstraZeneca, Pfizer, and Sanofi. The success is partly driven by the fact that Chinese companies have access to a massive contextual data set thanks to the country\u2019s national health insurance system, which covers over 600 million people. Scott Moore, director of China programs at the University of Pennsylvania, told Rest of World this is a \u201cstructural advantage,\u201d because the large patient pool can be used as a vast training set for training AI models.<\/p>\n<p>Google and Perplexity are seeing early success with their <a href=\"https:\/\/restofworld.org\/2025\/google-perplexity-ai-search-india\/\" rel=\"nofollow noopener\" target=\"_blank\">free launches<\/a> in India.<\/p>\n<p>In July, the month when Perplexity announced its deal with Bharti Airtel, the company clocked monthly downloads of 6.69 million, compared to just 790,000 in June, according to data from market intelligence firm Sensor Tower.<\/p>\n<\/p>\n<p>\u201cI downloaded it [Perplexity] last month because it is free with Airtel now. I use ChatGPT more regularly,\u201d P. Sahay, a data scientist who works with a consulting firm in Bengaluru, told Rest of World. \u201cI am not too worried about my data because the kind of things I use AI for are not very sensitive. I use it for framing emails or messages, code debugging, to get access to off-the-shelf codes, market research, etc. None of that has confidential information as such.\u201d Sahay said he was not aware that AI chatbots offered the option to turn off data collection for training.<\/p>\n<p>Even as users lap up the benefits offered by AI giants, experts are concerned about issues such as data sovereignty and a trend where emerging markets become feeders into global AI systems without fair returns.<\/p>\n<p>Several developing countries in Africa and Asia have been pushing back on <a href=\"https:\/\/restofworld.org\/2025\/big-tech-data-sovereignty\/\" rel=\"nofollow noopener\" target=\"_blank\">Big Tech\u2019s hold on global data<\/a>. Countries such as Nigeria, India, South Africa, and Vietnam have been asking companies like Google, Microsoft, and Amazon to store their citizens\u2019 information locally.<\/p>\n<p>\u201cThis calls for robust guardrails to protect privacy and ensure fairness,\u201d Patil said. \u201cParticipating companies will have to ensure that the data sets are non-personalized and anonymized, as well as robust oversight frameworks are put in place for avoiding biases in data harvesting.\u201d<\/p>\n<p>Even as the jury is out on how far these freebies and partnerships can take AI companies, the supremacy battle took a fresh turn on August 12 when Perplexity offered to purchase Google\u2019s Chrome browser for $34.5 billion. The offer price is nearly double Perplexity\u2019s valuation of $18 billion, <a href=\"https:\/\/www.wsj.com\/tech\/perplexity-ai-google-chrome-offer-5ddb7a22\" rel=\"nofollow noopener\" target=\"_blank\">The Wall Street Journal reported<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Amid an intense battle for supremacy, artificial-intelligence companies are forging alliances across industries and regions to help gather&hellip;\n","protected":false},"author":2,"featured_media":83143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-83142","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/83142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=83142"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/83142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/83143"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=83142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=83142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=83142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}