{"id":86581,"date":"2025-08-23T04:00:11","date_gmt":"2025-08-23T04:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/86581\/"},"modified":"2025-08-23T04:00:11","modified_gmt":"2025-08-23T04:00:11","slug":"elon-musk-to-take-on-microsoft-with-macrohard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/86581\/","title":{"rendered":"Elon Musk to Take on Microsoft With ‘Macrohard’"},"content":{"rendered":"

Elon Musk is creating a direct rival to Microsoft through a new company called \u201cMacrohard.\u201d<\/p>\n

\u201cIt\u2019s a tongue-in-cheek name, but the project is very real!\u201d Musk tweeted<\/a> on Friday.\u00a0<\/p>\n

The CEO of SpaceX and Tesla plans to take on Microsoft by harnessing AI. Musk describes Macrohard as a \u201cpurely AI software company\u201d that\u2019ll be tied to his other startup, xAI.\u00a0<\/p>\n

\u201cIn principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate them entirely with AI,\u201d he added.<\/p>\n


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Musk made the announcement weeks after xAI registered<\/a> the Macrohard trademark with the US Patent Office. Last month, he also said he was creating a \u201cmulti-agent AI software company\u201d that would use xAI’s Grok<\/a> chatbot.\u00a0(In 2021, he also tweeted<\/a>: \u201cMacrohard >> Microsoft.\u201d)<\/p>\n

The goal is to spawn \u201chundreds of specialized coding and image\/video generation \/understanding agents all working together,\u201d he wrote. The same AI agents<\/a> can then emulate human users \u201cinteracting with the software in virtual machines until the result is excellent.\u201d<\/p>\n

“This is a macro challenge and a hard problem with stiff competition! Can you guess the name of this company?\u201d he wrote<\/a> at the time.\u00a0<\/p>\n

Recommended by Our Editors<\/p>\n

So, it sounds like Musk is betting AI can replicate and pump out high-quality software, rivaling the Office programs from Microsoft, a company that’s betting heavily on generative AI. Last year, Musk also mentioned<\/a> his plans to use artificial intelligence to create video games.\u00a0<\/p>\n

To develop Macrohard, Musk seems to be leveraging the growing Colossus supercomputer at xAI\u2019s Memphis facility. According to Musk, xAI will\u00a0buy<\/a>\u00a0millions of Nvidia enterprise-grade GPUs as rival companies, including OpenAI and Meta, do the same in their pursuit of cutting-edge AI.\u00a0<\/p>\n

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I’ve been working as a journalist for over 15 years\u2014I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017.<\/p>\n

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