<\/p>\nLia McNairy: We originally came up with \u2018LALA\u2019 which which is our names, Lia and Azar, and Los Angeles. But then we thought of the word reimagined because we felt like it resonated with what we do \u2013 we come in and transform someone’s life visually. We just wanted to be able to give someone a magical, reimagined space. We always want to create an environment where people walk in and think that they can\u2019t believe they get to live there.<\/p>\n
What are the guiding principles that shape your design decisions?<\/p>\n
Azar Fattahi: We walk into a space and the second we get a feeling, straight away. We just know what we\u2019re going to want to do. In fact, we design the house in our minds before the clients give any feedback; it comes to us right away.<\/p>\n
LM: We try to respect the integrity of the environment of the house. We did one project in Malibu that is on the water, and a beach house was always going to take inspiration from its coastal setting. But then we inject some LALA into it, which means you’re going to get color, a mix of prints and sometimes it\u2019s presenting an idea the client would never in a million years think would go together or they\u2019d even want it, but in fact they need it!<\/p>\n
![\"living](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/dLqDkJG8brKopPiS6ME65X.jpg\")
<\/p>\n
(Image credit: Ori Harpaz\/Design by LALA Reimagined)<\/p>\n
Your spaces are very eclectic. How do you approach mixing materials, textures, and eras in a way that still feels cohesive?<\/p>\n
Design expertise in your inbox \u2013 from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.<\/p>\n
LM: We trust our intuition and instincts and bring things together \u2013 Azar is never scared of bringing different tones together that sometimes I’m like \u2018what, really?\u2019 and she\u2019s like \u2018yes, we\u2019re doing it\u2019, and the result is amazing. With us, there are no rules; if it pleases our eyes, then we\u2019ll strive to find a way to use it.<\/p>\n
Of the many different tones you might put together, are there certain colors you find yourselves instinctively drawn to?<\/p>\n
AF: We love jewel tones \u2013 we\u2019re never not into jewel tones. The deep reds and deep greens, anything that has a depth to it, we\u2019re really drawn to it.<\/p>\n
LM: Yes, we\u2019re very into burgundy.<\/p>\n
AF: And we\u2019re definitely having a pink moment.<\/p>\n
LM: Azar and I both grew up in Europe, so there is always an element of the south of France, or Spain, old world prints mixed with fabrics from Dedar that are so rich and sumptuous. Those tones are just so cocooning, we\u2019re obsessed.<\/p>\n
![\"bathroom](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/WAyJu2RC2JiiWsdLyNa49i.jpg\")
<\/p>\n
(Image credit: Ori Harpaz\/Design by LALA Reimagined)<\/p>\n
What feels more important right now: individuality or timelessness?<\/p>\n
AF: You can have both \u2013 we would never ask the client to invest in trendy things for their houses. On our first big project, you can walk in today and it still looks like it was just done, because we didn\u2019t pick anything trendy; it was all just balanced.<\/p>\n
In that case, how do you help clients define their own style without relying too much on trends? Because clients often like what they\u2019ve been seeing recently, which is inevitably influenced by trends.<\/p>\n
LM: We want to respect them, we want to find out what they see for their house. But from the fact that they\u2019ve decided to work with us, we assume they want a piece of us. You know, we\u2019re not the safe designers to call; we always assume you\u2019re drawn to us because you know we\u2019ll come in and turn your world upside down.<\/p>\n
AF: But with us, even if there is a bit of push-back, you know they\u2019re going to feel amazed that they live there in the end. Clients can’t envision things right away; it\u2019s our job to not let them say no when they don\u2019t have the vision. Right now, we\u2019re working on a project where they told us \u2018psychedelic farmhouse\u2019 as the vibe they wanted. I didn’t even know what that meant, but then we delivered \u2018psychedelic farmhouse\u2019 on a moodboard, and it was too much \u2013 and so we started finessing, making it more LALA. <\/p>\n
That\u2019s an intriguing brief! Where do you think it came from? What do you think people are craving more of in their interiors right now?<\/p>\n
AF: Warmth, and a craving for it. We get hired to do a lot of these new houses that are going up in LA and feel a little cold, and our design makes it feel like home, warm and luxurious.<\/p>\n
LM. Yes, luxury is important. It doesn\u2019t have to cost a fortune, but with the right eye, you can pick the right piece and you put it together and it feels like luxury. If someone challenged us to furnish an apartment using only flea market and thrift store finds, it could end up looking like we spent a ton.<\/p>\n
AF: You have to have the eye to find the diamond among the junk, but we beeline for things, we just know. <\/p>\n
Finally, what does a well-designed life look like to you?<\/p>\n
LM: Being able to walk into a space where you love everything and everything pleases your eye, whether it is a fabric or a pillow, or an object.<\/p>\n
AF: The word that comes to me is \u2018balance\u2019, loving your surroundings is part of wellbeing, and the most important thing about life.<\/p>\n
See more of Lia and Azar’s work at LALA Reimagined<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Founded by creative duo Lia McNairy and Azar Fattahi, LALA Reimagined is a Los Angeles\u2013based design studio celebrated…\n","protected":false},"author":2,"featured_media":87370,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-87369","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/87369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=87369"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/87369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/87370"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=87369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=87369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=87369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"living](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/9G6tVkKEygxRoZLUA2ZsVH.jpg\")
<\/p>\n