{"id":91659,"date":"2025-08-25T13:10:22","date_gmt":"2025-08-25T13:10:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/91659\/"},"modified":"2025-08-25T13:10:22","modified_gmt":"2025-08-25T13:10:22","slug":"rotherham-man-mistaken-for-fraudster-by-ai-software-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/91659\/","title":{"rendered":"Rotherham man mistaken for fraudster by AI software"},"content":{"rendered":"<p class=\"sc-9a00e533-0 hxuGS\">A man who was wrongly accused of fraud after AI facial recognition software flagged his image has said he will &#8220;never step foot&#8221; in a Sports Direct store again.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">A staff member at the Parkgate Shopping Centre in Rotherham had identified Craig Hadley to the programme a few weeks earlier after mistaking him for another &#8220;bald-headed, bearded&#8221; customer who had defrauded the retailer.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Sports Direct apologised for the incident, saying it was &#8220;genuine mistake&#8221;, and added that a formal investigation and further staff training would be undertaken.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Mr Hadley said: &#8220;At first, I thought it was a joke, but then it became clear it was quite serious, and they escorted me out of the shop.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">He said he had been &#8220;really anxious&#8221; in the weeks it took to resolve the issue.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;There was a fear of my photo being in other shops where they might throw me out,&#8221; he added.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;It caused embarrassment, it could cause reputational damage.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">The software company, Facewatch, deleted Mr Hadley&#8217;s image from its database after he had proven his identity to the company and the CCTV had been checked manually.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Mr Hadley agreed the fraudster, who had been at the till at the same time he had been paying, &#8220;looked very similar&#8221; to him.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;I get it was a human error and people make mistakes,&#8221; he said.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;But, when those mistakes can result in people who have done nothing wrong being put on a national database, there needs to be some more checks and balances.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Facewatch said its watchlists were &#8220;specific and limited only to individuals for whom there is strong and recent evidence of criminal activity&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">A spokesperson for the company added: &#8220;We are committed to maintaining the highest compliance standards.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;Our system is regularly audited to ensure our technology is accurate and deployed in responsible, proportionate ways that respect the rights of individuals.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Madeleine Stone, from the civil liberties campaign group Big Brother Watch, said using software like Facewatch to deal with shoplifting was a &#8220;recipe for disaster&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;You could be blacklisted from your local shops, placed on a secret watchlist, and that information is shared in all the shops in your area,&#8221; she said.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;There is not necessarily any evidence of wrongdoing and there is no due process.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;Many people have been really impacted by this.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"A man who was wrongly accused of fraud after AI facial recognition software flagged his image has said&hellip;\n","protected":false},"author":2,"featured_media":91660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-91659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/91659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=91659"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/91659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/91660"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=91659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=91659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=91659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}