{"id":98889,"date":"2025-08-28T14:42:12","date_gmt":"2025-08-28T14:42:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/98889\/"},"modified":"2025-08-28T14:42:12","modified_gmt":"2025-08-28T14:42:12","slug":"telco-more-brings-back-the-everyday-curiosity-of-the-internet-in-new-campaign-via-the-royals-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/98889\/","title":{"rendered":"Telco \u2018More\u2019 brings back the \u2018everyday curiosity of the internet\u2019 in new campaign via The Royals \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    August 29 2025, 12:01 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/MORE_QMS_SITECARDS_QV-2.jpg\" alt=\"Telco \u2018More\u2019 brings back the \u2018everyday curiosity of the internet\u2019 in new campaign via The Royals\"\/><\/p>\n<p>\t\t\t\t\t    \tMore true crime binges. More wiki deep dives. More \u2018what movie was she in?\u2019 More Telecom has launched a new campaign via The Royals that reconnects people to the magic of being online.<\/p>\n<p>\u00a0<\/p>\n<p>Says Rick van Emmerick, chief marketing officer at More: \u201cWe\u2019re all about bringing more to peoples\u2019 worlds. It\u2019s More nbn\u00ae and mobile that delivers the stories, experiences and discoveries that fuel curiosity \u2013 giving more people the magic of the internet.\u201d<\/p>\n<p>Some 90% of internet traffic goes to just 0.1% of websites. In a category that\u2019s become rational and transactional, the campaign shows how More brings excitement, wonder, inspiration to your world.<\/p>\n<p>The national OOH campaign is the first campaign work from The Royals\u2019 new brand positioning and redesign for More.<\/p>\n<p>Says Andrew Siwka, founder and managing partner at The Royals Andrew Siwka: \u201cMore. Who doesn\u2019t want More!! Well that\u2019s our hope, and More, once people are reminded about what they are missing behind the veil of algorithmic averageness.\u201d<\/p>\n<p>In 2023, The Royals launched a new brand platform and campaign for More\u2019s sister telco company Tangerine with the call to arms \u2013 \u2018When the internet gives you lemons, get Tangerine.\u2019<\/p>\n<p>Client: More<br \/>Creative Agency: The Royals<br \/>Media Partner: Ad Union<\/p>\n","protected":false},"excerpt":{"rendered":"August 29 2025, 12:01 am | BY Ricki Green | No Comments More true crime binges. More wiki&hellip;\n","protected":false},"author":2,"featured_media":98890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1638,86,56,54,55],"class_list":{"0":"post-98889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-internet","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/98889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=98889"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/98889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/98890"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=98889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=98889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=98889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}