Courtesy of PopUp Bagels.
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This winter, bagel lovers in Los Angeles can sink their teeth into scrumptious bagels and yummy schmears. The cult-favorite shop, PopUp Bagels, opens its first-ever Los Angeles location in Brentwood. To mark the highly anticipated debut, PopUp Bagels is teaming up with neighboring coffee hotspot La La Land Kind Cafe for a special, limited-time collaboration schmear launching on Friday, December 19.
The grand opening celebration will take place from 8am to 11am and is expected to draw long lines from early-morning bagel fans. Additional surprises and opening-day moments are planned throughout the morning.
La La Land × PopUp Bagels Matcha Schmear
The La La Land × PopUp Bagels Matcha Schmear folds La La Land’s signature matcha into PopUp’s iconic cream cheese, creating a smooth, earthy, perfectly green spread designed for their signature Grip, Rip, and Dip bagels.
The matcha schmear will be available only on December 19, during the Brentwood grand opening event, and only while supplies last.
What Is PopUp Bagels?
PopUp Bagels is a modern bagel concept built around simplicity and quality. Instead of sliced bagels, the shop serves hot, whole bagels meant to be torn apart and dipped into rotating schmears and butters.
Since launching on the East Coast, PopUp Bagels has rapidly expanded across the country, earning a loyal following for its minimal menu, fresh-baked bagels, and community-driven approach. Angelenos can expect the same hot, whole bagels and rotating schmears that have helped the brand earn its “Not Famous, But Known” status nationwide.
📅 When: Friday, December 19, 2025
⏰ Opening Event: 8am – 11am
📍 Where: 11710 San Vicente Blvd, Brentwood, Los Angeles