Sprinkles Cupcakes, which charmed its clientele with its signature cupcake ATMs, is slated to shut down, its founder announced in a social media post on Wednesday.
Candace Nelson, who founded the Beverly Hills-based bakery in 2005, announced in a video posted to her Instagram account that it was “surreal to see this chapter come to a close.”
“Even though I sold the company over a decade ago, I still have such a personal connection to it and this isn’t how I thought the story would go,” said Nelson, who sold the company in 2012.
At the company’s Beverly Hills location, which was the first bakery it opened, customers went to purchase their last treats from the eatery.
“We used to get our dog cupcakes here for every birthday for our dogs,” one customer said. “Super sad that we won’t be able to get any more of those … and every birthday it was Sprinkles Cupcakes, red velvet.”
“So sad,” another customer said. “We’ve been coming here since the day they opened.”
The company did not announce a reason for its closure.