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The San Francisco Standard
SSan Francisco

Thousands march in SF to protest President Trump

  • October 18, 2025

Massive crowds poured onto San Francisco streets on Saturday for the second “No Kings” protest against President Donald Trump. The sweeping demonstration centered on downtown but spread across the city from the Embarcadero to a human banner on Ocean Beach.

Across from the Ferry Building, where the march kicked off around midday, people held handmade placards that read “Dump Trump,” My grandfather was Antifa,” and “Democracy not Aristo-crazy.”

Thousands of people fill a city street between tall buildings, many holding signs, with a clock tower and waterfront visible in the background.Tens of thousands of people flocked to the heart of the city.

Various anti-Trump causes and associations were on display, with signs variously decrying the Jan. 6 riots, ICE, Jeffrey Epstein, Secretary of War Pete Hegseth, and the reversal of Roe v Wade.

But, of course, few themes were more prevalent than the threat of the National Guard.

In San Francisco, the protest culminated a frenetic news cycle in which Trump threatened to send federal troops to SF while Marc Benioff — the billionaire CEO of Salesforce — initially endorsed the idea before downplaying what he said and then walking it back entirely.

Attendees expressed vigilance against the possibility of federal troops coming to SF and solidarity with comrades already battling that reality in their own cities.

John Ston, a 40-year-old software engineer, dressed up as a frog — a symbol of resistance (opens in new tab) since a video went viral showing a federal agent pepper-spraying the air vent of an anti-ICE activist’s frog costume in Portland earlier this year.

Ston said he condemns the deportation of immigrants, calling the Trump administration’s crackdown “illegal and unjust.”

“We frogs oppose it,” Ston said.

A person wearing large white angel wings, a white outfit, and a hat with greenery stretches their arms holding branches against a clear blue sky.Barbra Lu spreads her wings.A person in a frog costume holds a sign quoting Exodus 8:2 and promoting “Amphibians Against Fascism” during a crowded protest at Market Street.John Ston holds up a poster urging people to join the ”Amphifa resistance.” | Source: Ezra Wallach/The StandardCutout faces of various people hang from strings attached to an umbrella, with a crowd and a clock tower visible in the background on a bright day.A sign features the faces of Trump cabinet members.

Chad Zierenberg, a 55-year-old pest exterminator, came dressed as a unicorn, which he described as “a metaphor for how ridiculous things are right now.”

After joking around with a Vietnam vet and dancing to Buffalo Springfield and a drumming circle, Zierenberg told The Standard that the Trump administration is like “a fat pile of poop.”

“Those that don’t say anything are on the side of the oppressor,” he said.

The sign he held echoed a similar anti-authoritarian sentiment: “Idolizing billionaires is like thinking the stripper really likes you.”

A man in sunglasses and a pink hat rides an inflatable unicorn while holding a protest sign against idolizing billionaires. Several people hold American flags nearby.Chad Zierenberg was one of thousands of costumed participants. | Source: Ezra Wallach/The StandardThree people playing trumpets outdoors in a crowd, with signs and a building in the background.People stand and sit inside a crowded Muni train with a digital sign showing the destination “EMBARCADERO” at night.People ride Muni to the protest.

Millions were expected to attend similar rallies throughout the day across an estimated 2,600 locations, with the biggest numbers centered in New York, Chicago, and Washington, D.C.

The marches this weekend build off the momentum of the inaugural “No Kings” protests on June 14, when upward of 2,000 demonstrations drew a combined 5 million people on the same day Trump marked his 79th birthday with a military parade in D.C.

This is a developing story. Check for updates.

A person holds a sign reading “No Kings Since 1776" with a crown illustration, surrounded by others holding protest signs about democracy and Gaza.A group of people are playing drums and percussion instruments during an outdoor event with signs advocating labor rights in the background.A person wearing a red cap carries one end of a large yellow banner that reads “TRUMP MUST GO NOW!” across a city street with tall buildings.

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