The Super Bowl is getting closer. The City of San Jose says it has raised about $5 million for concerts and fan experiences leading up to the big sporting events coming on 2026, including the Super Bowl. The donations came from large employers in the city. 

From San Pedro Square to Santana Row to City Hall, there are concerts and parties planned for fans leading up to Super Bowl 60. Mayor Matt Mahan recognizes that 10 years ago with Super Bowl 50, most of the economic impact was in San Francisco.

“This year we’re taking a different approach, we want to make sure the party is in San Jose,” Mahan said.

So, they looked to more than a dozen large employers in the area like Adobe, Google and PG&E.

“We got some very generous contributions, in total we’ve raised about $5 million,” Mahan said.

The city says that money is going toward funding concerts and activations around the major sporting events in 2026, like the World Cup and the Super Bowl. On Feb. 6 and Feb. 7, Kehlani and Dom Dolla will be performing at City Hall.

Santana Row will be the home of Super Row Weekend, a four-day celebration with food, live DJs and a big game tailgate party in partnership with NBC Bay Area.

Other highlights of the weekend include themed dishes and drink specials from over 15 food spots and bars throughout Santana Row.

At San Pedro Square, there will be a big Game Watch Party on Super Bowl Sunday. The old Wagon Saloon and Grill said they’re getting ready to welcome locals and visitors and O’Flaherty’s Irish Pub says they’re making sure they’re good on inventory and staffing.

“We’re in such proximity, tis going to be contagious, sometimes people come into town and don’t have tix, they want to see the game, it’s a great opportunity for locals to come down and feel a presence of the super bowl in a neighboring city,” said David Mulvehill with the O’Flaherty’s Irish Pub.

Mahan says it’s all about getting everyone involved.

“Many of us can’t afford a ticket to the big game, but we can have an experience as accessible to everyone, that’s a big part of the goal here, building civic pride, making sure everyone is involved even if you can’t afford a ticket to a big game,” Mahan said.