In a country obsessed with football, dazzled by highlights, and driven by trends that change with every scroll, two franchises from Los Angeles continue to wear permanence like a tailored fit.
The Los Angeles Dodgers and the Los Angeles Lakers aren’t just winning games. They’re winning closets, credit cards, and Google searches across America.
A new study analyzing monthly Google search data across the NFL, NBA, and MLB reveals what sports fans are buying, wearing, and identifying with after 2025. And while the NFL dominates the top of the list by sheer volume, the deeper truth lives in the color palette of Pantone 294, and purple, and gold — a reminder that legacy still matters.
The Dodgers rank second overall among all sports jerseys in America, drawing 19,250 monthly searches, trailing only the Super Bowl-winning Philadelphia Eagles. For a baseball team in a football-first country, that’s impressive.
Back-to-back World Series champions tend to do that. Winning renews belief. It turns jerseys into symbols again, not souvenirs. The Dodgers’ look hasn’t changed much over the decades — crisp whites, iconic script, and red numbers that feel stitched into summers past — and that’s precisely the point. Fans aren’t just buying fabric. They’re buying memory, tradition, and trust.
Right behind them, the Los Angeles Lakers stand alone as the only NBA team to crack the overall top 10, pulling in 16,250 monthly searches.
Sixteen championships have a way of leaving fingerprints everywhere and their star power is unprecedented.
The study’s player-jersey data reads like a conversation between eras — a passing of the torch that hasn’t quite been completed yet.
LeBron James and Luka Dončić sit tied atop the NBA jersey rankings, each generating 18,100 monthly searches. One is a living monument to longevity and excellence. The other is the current and future face of the Lakers.
LeBron, now 41, remains a merchandising force because greatness ages differently when it’s earned. His jersey isn’t just about the present season — it’s about history still happening in real time.
Luka’s rise speaks to something else entirely. Fans don’t wait anymore. They invest early. His jersey represents possibility, imagination, and the thrill of watching a superstar become inevitable.
Together, they prove a simple truth: jersey demand isn’t driven by age — it’s driven by belief.
Across the city, Shohei Ohtani carries that same gravitational pull. A two-time National League MVP and one of the most globally recognizable athletes on the planet, Ohtani has transformed the Dodgers from a historic franchise into an international brand. His jersey doesn’t just sell in Los Angeles. It sells everywhere baseball is spoken — and in places where it barely is.
The full Top 10 reflects America’s appetite for football culture:
Philadelphia Eagles lead the way with 19,850 searches
Pittsburgh Steelers, Kansas City Chiefs, Baltimore Ravens
Detroit Lions and Las Vegas Raiders (tied)
San Francisco 49ers
New York Yankees close the list, reminding everyone that pinstripes still carry weight
The NFL dominates because Sundays dominate. But the Dodgers and Lakers stand out because they transcend seasons. Baseball and basketball jerseys live beyond schedules — worn to concerts, schools, beaches, airports. They’re part of everyday identity.
That’s the difference.
People wear jerseys to games, sure — but also while placing a bet, walking downtown, or holding onto something familiar in a world that changes too fast. The most popular jerseys belong to teams and players who offer continuity. Who mean something yesterday, today, and tomorrow.
And the Dodgers and Lakers thankfully have a lot of those.