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The San Francisco Standard
SSan Francisco

Here’s how to make it your side hustle

  • January 21, 2026

Now that the 49ers are definitely not playing in Super Bowl LX, your interest in watching the big game may have waned. 

But even though your boys lost, you can still win money and even fame on game day. Experts project the Super Bowl to generate up to $630 million (opens in new tab) in local economic activity, and anybody willing to get off their couch could get a piece of the pie.  

Here’s how to cash in.

Get yourself on the field 

Yes, really. Production company Backlit is hiring “field cast” performers (opens in new tab) to join Bad Bunny during the halftime show. Applicants need to be between 5-foot-10 and 6-foot-1, with “a slender athletic build” and the ability to move in sync with a large group (though it’s not a dancing role). The pay is $18.70 an hour, so the main appeal would be telling everyone you know to try to find you on TV. 

Pick up some temp work at the Levi’s Stadium or an auxiliary eventA person stands in silhouette on a stadium field under a clear blue sky, with empty red seats and a scoreboard displaying “Levi’s Stadium” and the number 50.There’s plenty of work for folks willing to be event staff or security around the Super Bowl. | Source: Jose Carlos Fajardo/Bay Area News Group

Today

A basketball player wearing a Golden State Warriors jersey lies on the court, appearing injured or exhausted, with his arm raised slightly.

4 days ago

A man wearing a white San Francisco 49ers shirt and black cap raises his hand, with a patterned red border featuring football images on the left.

Tuesday, Jan. 13

A man wearing a sleeveless Warriors shirt holds a basketball, with a side panel showing red-tinted images of a hand spinning a basketball.Rent your car or give people rides

If you have a car, you might be able to rent it to out-of-towners who want to zip around the Bay Area. Peer-to-peer marketplace Turo lets people share vehicles that fit certain criteria (opens in new tab). 

Big events like the Super Bowl tend to draw a surge in renters, according to the company. “Last year, San Francisco-based Turo hosts collectively earned more than $1.4 million during NBA All-Star Weekend and Outside Lands alone,” exec Tim Rossanis said. 

Another potential avenue? Driving for Uber (opens in new tab) or Lyft (opens in new tab) (though you’d better sign up now if you want to be cleared by Feb. 8) or convincing tourists to pay for a Waymo tour (opens in new tab) of beautiful Santa Clara County. 

Try delivering food — or artfully arranging it A person carrying a large red insulated delivery bag on their back holds a small potted plant in one hand and a smartphone in the other.The annual sporting event is one of the biggest days of the year for food delivery. | Source: Emily Dulla/DoorDash

If you’re open to other gig-economy jobs, consider signing up to deliver for DoorDash (opens in new tab), Uber Eats (opens in new tab), or Instacart, (opens in new tab) braving the streets to bring people their chicken wings, pizza, and tortilla chips. 

During last year’s Super Bowl, DoorDash peaked at 155 orders per second (opens in new tab), with more than 5.7 million total. For any of these platforms, we’d recommend signing up and doing some test runs ahead of time rather than onboarding the day before the big game.  

Meanwhile, Facebook Marketplace teems with entrepreneurs offering to sell artfully arranged charcuterie boxes (opens in new tab) for special events. If you’re feeling ambitious, channel your inner Pinterest creator (opens in new tab) and try to sling creatively displayed snacks.

Undercut the venueRent out a room A person flips through postcards and brochures held upright in a clear square container on a table with stacked books in the background.Airbnb hosts earn thousands more on average during the big game. | Source: Jessica Christian/San Francisco Chronicle

If you’re lucky enough to own a home in the Bay Area, consider renting out a room — or the whole house — on Airbnb or VRBO, though it’s officially allowed only if you’ve applied and registered with the city.  (opens in new tab)

While Airbnb doesn’t have an official Super Bowl connection, it is partnering with FIFA (opens in new tab) for the World Cup and estimates that Bay Area hosts will welcome 12,000 guests. That will lead to approximately $3,000 in supplemental income earned per stay by local Airbnb hosts, according to the company.  

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