Fashion Week San Diego is eyeing an expansion of its annual “Posh” into a two-day event in La Jolla’s Village in August.
Currently, “Posh” is a one-day event that started in May 2024 as “Posh on Prospect” and evolved into “Posh La Plaza” in August last year. It is supplementary to the annual Fashion Week San Diego runway shows held in downtown San Diego in October.
During the La Jolla events, Fashion Week San Diego brought in models and designers to showcase select looks in an outdoor runway format. Fashion Week also created a spin-off event called “The Shot,” placing the models on Village streets to be photographed.
This year, Fashion Week is looking to piggyback on those events.
Details are still being confirmed, but the intent is to expand “Posh” to a second day to include swim, resort and athletic wear from Fashion Week designers and local retailers.
“This event has been in talks for two years but needs to happen this year,” said Fashion Week San Diego director Gwen Bates. “We haven’t had a dedicated event for resort and swim [wear], and there are so many retailers in The Village … that we want to help and showcase.”
Noting that Fashion Week San Diego “is already there,” Bates said it makes sense to expand.
“The goal is to keep La Jolla as a staple area for us,” she said.
Bates added that Fashion Week San Diego is seeking sponsors and hosts for events. To learn more, visit fashionweeksd.com.
Fashion Week San Diego had its signature runway event in La Jolla in 2015-16 but it was moved downtown. Since then, the organization has partnered with the La Jolla Village Merchants Association to hold pop-up events during LJVMA’s First Friday Art Walk, including models stationed around The Village.
Though there has been some discussion about bringing the main event back to La Jolla, Bates said it likely will remain downtown. ♦