‘La Fin’ in Bel-Air just saw its asking price reduced by $40M

Call it a reality check in Bel-Air.

A $139 million listing in Los Angeles just chopped $40 million off its price tag, slipping under $100 million.

Still, despite the listing discount, the Bel-Air behemoth — called “La Fin,” and now asking a cool $99.95 million — is the most expensive home listing in the US for the week ending Jan. 22, according to Realtor.com.

The property first hit the market in 2022, with reported seller and former emergency room director Joe Englanoff tapping a rotating cast of seven agents to find a buyer.

It’s currently represented by Sally Forster Jones, of Compass, from whom The Post has sought comment.

The drastic price cut is a sign that even the flashiest trophy listings are feeling pressure. One Shot Productions

The Bel-Air estate, known as “La Fin,” first listed in 2022 for $139 million. One Shot Productions

The property spans more than 2 acres and delivers a number of outdoor perks. One Shot Productions

Designed to impress, the property features a towering 44-foot crystal chandelier made of 55,000 crystals. One Shot Productions

The dramatic repricing reflects a broader shift at the very top of the housing market, where spectacle alone no longer guarantees a sale.

“A reset like this doesn’t signal weakness, it signals recalibration. Ultra-luxury is no longer aspirational pricing, it’s precision pricing,” Douglas Elliman’s Cory Weiss told Fox Business in an interview.

“In Los Angeles especially, buyers at this level are disciplined, global and value-driven. When pricing realigns with today’s realities such as interest rates, liquidity and opportunity cost, serious conversations restart.”

Weiss added that frequent changes in representation should not be mistaken for fading interest. 

“High agent turnover usually reflects a mismatch between strategy and expectations, not a lack of interest in the asset itself,” he said. “This property has lived through multiple market cycles, from ultra-low rates to geopolitical uncertainty and shifting tax dynamics.”

The dwelling’s design is bold and modern. One Shot Productions

A view of the mansion’s layout, with plenty of space for entertaining. One Shot Productions

The offering includes 12 bedrooms. One Shot Productions

One of 17 bathrooms. One Shot Productions

Standing at 1200 Bel Air Road, the 12-bedroom, 17-bathroom estate spans more than 2 acres with sweeping views across Los Angeles. 

In addition to the main residence, the compound includes separate living quarters for staff and guests, a standard feature at this tier of the market.

Where La Fin aims to stand apart is in its over-the-top amenity roster. 

The home boasts a 44-foot chandelier composed of 55,000 crystals, an automated six-car elevator display — and a 6,000-square-foot entertainment level outfitted with a wine cellar, a vodka tasting room and a cigar lounge. 

Outside, an infinity pool is paired with a rising 23-foot LED screen, while a rooftop deck adds spa and fireplace elements.

An expansive walk-in closet with space for storing anything. One Shot Productions

An expansive 100-square-foot rain shower. One Shot Productions

This being Los Angeles, there’s a home theater. One Shot Productions

Outside, the home offers sweeping views of Los Angeles. One Shot Productions

A rooftop deck outfitted with spa and fireplace features. One Shot Productions

Beyond the theatrics, the property leans heavily into security and finishings, with custom Italian furnishings, Calacatta gold marble, commercial-grade catering facilities and fingerprint-activated “command center” systems.

But Weiss cautioned that buyer priorities have evolved, and not every flashy feature carries the same weight it once did.

“Amenities that win are the ones that integrate into daily life. Wellness facilities, seamless indoor-outdoor flow, smart security and turnkey functionality,” he told Fox Business. “What’s losing relevance are novelty features that photograph well but rarely get used. Buyers are asking, ‘Will this improve my life?’ not, ‘Will this impress my guests?’”

He added that today’s ultra-wealthy buyers are approaching purchases with a longer lens.

A hot tub. One Shot Productions

The fire pit. One Shot Productions

Not to be outdone, there’s a vodka tasting room inside. One Shot Productions

A view of the grand living space. One Shot Productions

Another bedroom. One Shot Productions

The mansion has struggled to find a buyer, reflecting a broader shift in the ultra-luxury market as wealthy buyers grow more cautious, prioritize livability over spectacle and weigh uncertainty tied to a proposed federal billionaire tax. One Shot Productions

“Today’s buyer is less trophy-driven and more thesis-driven. They’re high-profile global entrepreneurs, private equity principals, family offices, often buying with generational thinking,” Weiss said. “Five years ago, size and spectacle sold. Today, buyers want privacy, security, flexibility and a clear lifestyle narrative, not just bragging rights.”

For properties that linger on the market, that narrative becomes critical.

“Storytelling is everything, but it has to evolve,” Weiss said. “After years on the market, the story can’t be about excess. It has to be about purpose, why this home exists, who it’s truly built for and how it fits into a buyer’s life today.”

The timing also comes as wealthy buyers face renewed uncertainty around a proposed federal billionaire tax, a factor brokers say is making ultra-high-net-worth buyers more price-sensitive.