Allbirds seen on Hayes Street on Oct. 21, 2019, in San Francisco. The footwear brand once valued at $1.4 billion will close its last city storefront and exit U.S. brick-and-mortar retail. (Liz Hafalia/The Chronicle) Allbirds seen on Hayes Street on Oct. 21, 2019, in San Francisco. The footwear brand once valued at $1.4 billion will close its last city storefront and exit U.S. brick-and-mortar retail. (Liz Hafalia/The Chronicle)

Allbirds, the San Francisco–founded footwear brand once synonymous with Silicon Valley’s tech boom, is closing its last remaining store in the city as part of a broader retreat from brick-and-mortar retail.

The company said Wednesday that it will shutter all remaining retail stores in the United States by the end of February, leaving just two outlet locations nationwide and two retail stores in London. The move comes just a few years after Allbirds reached a peak valuation of $1.4 billion and rapidly expanded its physical retail footprint.

“This is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy,” CEO Joe Vernachio said in a statement. “We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business.”

Allbirds seen on Hayes Street on Oct. 21, 2019, in San Francisco. The footwear brand once valued at $1.4 billion will close its last city storefront and exit U.S. brick-and-mortar retail. (Liz Hafalia/The Chronicle) Allbirds seen on Hayes Street on Oct. 21, 2019, in San Francisco. The footwear brand once valued at $1.4 billion will close its last city storefront and exit U.S. brick-and-mortar retail. (Liz Hafalia/The Chronicle)

Founded in 2015, Allbirds quickly became a staple among the Bay Area’s startup employees and venture capitalists apparently drawn to its minimalist design and sustainability-focused sales pitch.

The company closed its original Jackson Square store last year, a flagship location near its headquarters that opened in 2017. That closure left just one remaining San Francisco storefront, in Hayes Valley, which will now also shut its doors.

At its peak in 2023, Allbirds operated more than 60 stores globally, including 45 in the United States. Since then, it has steadily pared back. Over the course of 2024, the company closed 14 U.S. stores, followed by nine more in the first half of 2025, as sales slowed and operating costs climbed, according to its most recent earnings report.

Allbirds said the latest closures will allow it to redirect resources toward wholesale and e-commerce.

This article originally published at Allbirds is closing its last San Francisco store.